PENGARUH DAYA TARIK IKLAN ONLINE TERHADAP KEPUTUSAN PEMBELIAN PRODUK CETAPHIL GENTLE SKIN CLEANSER

UTARI, DINDA ADE and Nazaruddin, Nazaruddin and Rosa, Aslamia (2020) PENGARUH DAYA TARIK IKLAN ONLINE TERHADAP KEPUTUSAN PEMBELIAN PRODUK CETAPHIL GENTLE SKIN CLEANSER. Undergraduate thesis, Sriwijaya University.

	Text RAMA_61201_01011381621131.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (2MB) | Request a copy
	Text RAMA_61201_01011381621131_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (8MB) | Request a copy
Preview	Text RAMA_61201_01011381621131_0013065702_0029057208_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (1MB) | Preview
	Text RAMA_61201_01011381621131_0013065702_0029057208_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy
	Text RAMA_61201_01011381621131_0013065702_0029057208_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy
	Text RAMA_61201_01011381621131_0013065702_0029057208_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy
	Text RAMA_61201_01011381621131_0013065702_0029057208_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (540kB) | Request a copy
	Text RAMA_61201_01011381621131_0013065702_0029057208_06_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (753kB) | Request a copy
	Text RAMA_61201_01011381621131_0013065702_0029057208_07_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (697kB) | Request a copy

Abstract

This study aimed to analyze how much influence the effect of online advertising attractiveness against cetaphil gentle skin cleanser product purchasing decisions on Sriwijaya University college students, Palembang Campus. The sampling technique in this study is sampling method. The data collection technique in this study used a questionnaire which is distributed 100 respondents. The data analysis technique used the F test, the T test and multiple linear regression analysis. The results of the F test showed that the Rational Advertising Attractiveness variable (X1) and the Emotional Advertising Attractiveness variable (X2) simultaneously have a significant effect on purchasing decisions (Y). The result of the T test showed that Rational Advertising Attractiveness variable (X1) and the Emotional Advertising Attractiveness variable (X2) partially have a significant effect on purchasing decisions (Y). The result of multiple linear regression analysis showed that the dominant variable was the Emotional Advertising Attractiveness variable (X2) with a significance value of (0.00) and the larget beta value (0.645)

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	The Attractiveness, The Rational Attractiveness, The Emotional Attractiveness, Purchasing Decitions.
Subjects:	H Social Sciences > HB Economic Theory > HB1-3840 Economic theory. Demography H Social Sciences > HB Economic Theory > HB3711-3840 Business cycles. Economic fluctuations
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Users 4612 not found.
Date Deposited:	05 Jun 2020 02:51
Last Modified:	05 Jun 2020 02:51
URI:	http://repository.unsri.ac.id/id/eprint/29717

Actions (login required)

View Item