PENGARUH BAURAN PEMASARAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN PADA PRODUK PERTANIAN TOKO TRUBUS KOTA PALEMBANG

ROSYD, SADLI and Minha, Amruzi and Thirtawati, Thirtawati (2020) PENGARUH BAURAN PEMASARAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN PADA PRODUK PERTANIAN TOKO TRUBUS KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

	Text RAMA_54201_05011381621091_TURNITINChecker10%.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (10MB) | Request a copy
Preview	Text RAMA_54201_05011381621091_0011115804_0012058001_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (1MB) | Preview
	Text RAMA_54201_05011381621091__0011115804_0012058001_02.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (326kB) | Request a copy
	Text RAMA_54201_05011381621091__0011115804_0012058001_03.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (414kB) | Request a copy
	Text RAMA_54201_05011381621091__0011115804_0012058001_04.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (872kB) | Request a copy
	Text RAMA_54201_05011381621091__0011115804_0012058001_05.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (110kB) | Request a copy
	Text RAMA_54201_05011381621091_0011115804_0012058001_06_REFERENSIDAFTAR PUSTAKA.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (271kB) | Request a copy
	Text RAMA_54201_05011381621091_0011115804_0012058001_07_lamp.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (3MB) | Request a copy
	Text RAMA_54201_05011381621091.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (4MB) | Request a copy

Abstract

The purposes of this study were to determine marketing mix performance in the Trubus Store; to determine the level of satisfaction and loyalty of the Trubus Store customers ; to determine the effect of the marketing mix on the Trubus Store customer satisfaction and loyalty, to determine the relationship between satisfaction and customer loyalty of the Trubus Store. The field data collection took place from November to December 2019 at the Trubus Shop Palembang. The research method used in this research is quantitative descriptive research method. The sampling method uses a non-probability sampling technique at Trubus Store customers with 30 respondents. The data collected are primary data and secondary data. Primary data obtained through direct interviews in the field with Trubus Store customers with a list of questions that have been prepared. Secondary data obtained from other sources that support and relate to research such as the general condition of the area, previous research, and other data that are considered necessary to support the results of research. Marketing Mix Performance used consists of 6 indicator variables consisting of good product quality, products according to needs, products according to expectations, attractive product designs, well-known brand names, product performance according to expectations and then the Trubus Store product mix performance results are 88, 2 percent and are in the "Very Satisfied" category. The Price Mix in Trubus Store Agricultural Products consists of 4 variables: affordable product prices, product prices according to quality, competitive Trubus prices with others, price performance according to expectations and then the results of Trubus Store product price mix performance is 82 percent and are in the category " Very satisfied". The performance of place mix in Trubus Shop Agricultural Products consists of 4 indicator variables, which are easily accessible places, places located on the edge of the road, safe and comfortable places, product layout according to expectations, then the result of place mix performance results is equal to 89.3 percent and is at the "Very Satisfied" category. Promotion Mix Performance on Trubus Store Agricultural Products consists of 4 indicator variables, namely attractive advertising, attractive sales promotions, clear information, promotional performance in line with expectations and then the promotion mix performance results are 81.08 percent and are in the "Very Satisfied" category . Trubus Store Customer Satisfaction Level consists of 3 indicator variables, they are satisfied with the trubus product, the customer has an interest in repurchasing Trubus products, there are no complaints that make the customer disappointed and then the results are 89.11 percent and are in the "Very Satisfied" category. The Trubus Store Customer Loyalty level consists of 3 indicator variables: Keywords: Marketing Mix, Performance Mix Mix, Level of Satisfaction, Level of Loyalty.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	BAURAN PEMASARAN, Kepuasan, Loyalitas
Subjects:	S Agriculture > S Agriculture (General) > S1-(972) Agriculture (General) S Agriculture > S Agriculture (General) > S560-571.5 Farm economics. Farm management. Agricultural mathematics. Including production standards, record keeping, farmwork rates, marketing
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Users 5858 not found.
Date Deposited:	07 Jun 2020 14:31
Last Modified:	07 Jun 2020 14:31
URI:	http://repository.unsri.ac.id/id/eprint/29724

Actions (login required)

View Item