ANALISIS PENGELOLAAN DESTINASI WISATA DANAU RANAU DI KABUPATEN OGAN KOMERING ULU SELATAN

PANGESTU, AJI and Erina, Lili and Mirani, Dwi (2020) ANALISIS PENGELOLAAN DESTINASI WISATA DANAU RANAU DI KABUPATEN OGAN KOMERING ULU SELATAN. Undergraduate thesis, Sriwijaya University.

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Abstract

Penelitian ini bertujuan untuk mengetahui dan mendeskripsikan pengelolaan destinasi wisata Danau Ranau di Kabupaten Ogan Komering Ulu Selatan. Permasalahan yang ada dilatarbelakangi oleh kurangnya pemeliharaan lingkungan disekitar Danau Ranau, sulitnya aksesibilitas bagi wisatawan, dan minimnya promosi di era digitalisasi. Teori yang digunakan ialah teori pengelolaan menurut George R. Terry yang meliputi perencanaan, pengorganisasian, pelaksanaan dan pengawasan. Metode Penelitian yang digunakan ialah metode kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data yang digunakan meliputi observasi, wawancara dan dokumentasi. Hasil penelitian ini ditemukan bahwa pengelolaan destinasi wisata Danau Ranau dilihat dari aspek perencanaan sudah direncanakan, yakni: perencanaan pedoman/SOP, perencanaan program promosi wisata, perencanaan penyediaan sarana dan prasarana, serta perencanaan sosialisasi masyarakat sadar wisata dan sapta pesona wisata. Aspek pengorganisasian sudah terorganisir, namun masih terkendalanya petugas dalam pemeliharaan sarana dan prasarana. Aspek pelaksanaan sebagian besar telah direalisasikan, namun masih terdapat kekurangan berupa sulitnya aksesibilitas bagi wisatawan. Aspek pengawasan sebagian besar telah dilakukan, namun terdapat pengawasan yang belum dilaksanakan berupa himbauan dalam sosialisasi sapta pesona wisata. Berdasarkan hasil penelitian disimpulkan bahwa pengelolaan destinasi wisata Danau Ranau sebagian besar telah direalisasikan, namun masih terdapat beberapa sub aspek yang belum dilakukan. Upaya yang harus dilakukan oleh Dinas Pariwisata dan Kebudayaan Kabupaten OKU Selatan yaitu: agar meningkatkan perencanaan secara berkala, berkoordinasi dengan OPD terkait dalam memelihara lingkungan maupun perawatan fasilitas, melakukan sosialisasi dan penerapan aspek sapta pesona wisata, serta dapat melibatkan influencer untuk memperluas jangkauan promosi di era digitalisasi. Kata Kunci : Pengelolaan, Destinasi, Wisata, Danau, Ranau, Perencanaan, Pengorganisasian, Pelaksanaan, Pengawasan. This research aims to find out and describe the management of Ranau Lake as the tourist destination in South Ogan Komering Ulu Regency. The research problems were based on the less maintained environment of Ranau Lake such as the inaccessible road for the tourist and the lack of promotion in this digital era. The theory that used was management theory by George R. Terry which consists of planning, organizing, actuating, and controlling. The research method that used was the qualitative method with a descriptive approach. Data collection techniques used in this study were observations, interviews, and documentation. The result of this study found that the management of Ranau Lake tourism viewed from the aspect of planning has been planned, namely the standard operational procedure (SOP), planning of tourism promotion, planning of provision of facilities and infrastructure, and planning of socialization tourism awareness society and sapta pesona tourism. The organizing aspect was already well-organized, however, there was still the lack of officer for maintaining the facilities and infrastructure. Almost all of the actuating aspect was implemented, yet it is still hard for the tourist to access the lake. Almost all of controlling aspect was done, although there was some aspect that could not be done such as the socialisation of sapta pesona tourism. Based on the research result, it could be concluded that almost all of the Ranau Lake management was implemented, however, there were several sub-aspects which is still not done. The efforts that could be made by the Tourism Department of South Ogan Komering Ulu Regency are improving the planning regularly, cooperate with the local government agency to maintain the environment and facilities, socialize and implement the sapta pesona tourism aspect then involve the influencer to expand the reach of promotion in this digital era. Keywords: Management, Destination, Tourism, Lake, Ranau, Planning, Organizing, Actuating, Controlling.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Pengelolaan, Destinasi, Wisata, Danau, Ranau, Perencanaan, Pengorganisasian, Pelaksanaan, Pengawasan.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions: 07-Faculty of Social and Politic Science > 63201-State Administration (S1)
Depositing User: Users 5945 not found.
Date Deposited: 05 Jun 2020 06:59
Last Modified: 05 Jun 2020 06:59
URI: http://repository.unsri.ac.id/id/eprint/29737

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