PEMODELAN PEMBIAYAAN INSENTIF INTERNET MENGGUNAKAN FUNGSI UTILITAS COBB-DOUGLAS

REZKY, BELLA JUWITA and Puspita, Fitri Maya and Yahdin, Sugandi (2019) PEMODELAN PEMBIAYAAN INSENTIF INTERNET MENGGUNAKAN FUNGSI UTILITAS COBB-DOUGLAS. Undergraduate thesis, Sriwijaya University.

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Abstract

This research attempts to establish a new model on the internet incentive pricing scheme by considering Cobb-Douglas utility function to measure homogeneous customer’ satisfaction. The model used was developed with the improved models that involve a combination of reverse charging, bundling scheme, and considering the user quality of services (QoS) as measured by the Cobb-Douglas utility function. This study was completed as Non-Linear Mixed Integer Programming (MINLP) problem. Pricing incentive schemes were applied to local data servers, including mail and Sisfo traffics. Optimal results on the internet incentive pricing model by using Cobb-Douglas utility function are compared with optimal sresults in reverse charging models to get the incentives values earned by the Internet Service Provider (ISP). Internet incentive pricing model is solved using LINGO. Based on the analysis performed, the results of this study indicate that internet incentive pricing model with Cobb-Douglass utility function can be utilized by ISPs to maximize profits. Optimal result are obtained in the case when increase increase with an incentive value of Rp285,212/kbps in mail data traffic and Rp105,212/kbps sisfo data traffic. Keywords: Incentive, Reverse Charging, Bundling, Cobb-Douglas, Internet Service Provider

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Insentif, Reverse Charging, Bundling, Cobb-Douglas, Internet Service Provider
Subjects:	Q Science > QA Mathematics > QA75-76.95 Calculating machines > QA75.5 Mathematics--Periodicals. Computer engineering. Computer science
Divisions:	08-Faculty of Mathematics and Natural Science > 44201-Mathematics (S1)
Depositing User:	Users 6043 not found.
Date Deposited:	09 Jun 2020 05:37
Last Modified:	09 Jun 2020 05:37
URI:	http://repository.unsri.ac.id/id/eprint/29937

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