ANALISIS KEBERLANJUTAN USAHA AGROINDUSTRI ANYAMAN PURUN DI DESA MENANG RAYA KECAMATAN PEDAMARAN KABUPATEN OGAN KOMERING ILIR

FRATIWI, YANG REFI and Adriani, Dessy and Hakim, Nukmal (2019) ANALISIS KEBERLANJUTAN USAHA AGROINDUSTRI ANYAMAN PURUN DI DESA MENANG RAYA KECAMATAN PEDAMARAN KABUPATEN OGAN KOMERING ILIR. Undergraduate thesis, Sriwijaya University.

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Abstract

The purposes of this research were (1) to analyze the financial feasibility of purun woven agroindustry in Menang Raya Village, Subdistrict Pedamaran, (2) to measure the perceptions of craftsmen on the sustainability of purun woven agroindustry in Menang Raya Village, Pedamaran District, and (3) to analyze business development strategies sustainable purun woven agroindustry in Menang Raya Village. Research location is in Menang Raya Village, Pedamaran District in November 2018. The research method used is the survey method by conducting interviews directly to the research location. The sampling method used ispurposivesamplingmethod.The sample of craftsmen was determined by 33 samples and there were other samples as key informants such as government apparatus 2 samples, NGO institutions 2 samples, and lecturers 1 sample. The data collected in this study are primary data and secondary data. The results of the research show that the analysis of financial feasibility in the purun woven agroindustry in Menang Raya Village with a period of 5 years is declared feasible. This is indicated by the value of NPV Rp.21.815.362, IRR 70 percent, Net B/C 4,60, and PP 2 years 9 months. Based on the measurement of the perceptions of craftsmen on the sustainability of the purun woven agroindustry in Menang Raya Village stated in the medium criteria. The results of the average score were obtained at 9,95. Based on the SWOT analysis on purun woven agroindustry business, it was found that purun woven agroindustry business was in quadrant I with the application of aggressive strategy.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Sustainability, Woven Agroindustry, Business Feasibility, Perception, SWOT
Subjects:	S Agriculture > S Agriculture (General)
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Users 14 not found.
Date Deposited:	17 Jul 2019 01:35
Last Modified:	19 Jul 2019 02:02
URI:	http://repository.unsri.ac.id/id/eprint/319

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