PENERAPAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MENGGUNAKAN METODE FRAMEWORK OF DYNAMIC CRM BERBASIS WEBSITE (STUDI KASUS : OPI MALL PALEMBANG)

SARI, CEMPAKA CHOIRUNISSA MEISKA and Putra, Pacu (2020) PENERAPAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MENGGUNAKAN METODE FRAMEWORK OF DYNAMIC CRM BERBASIS WEBSITE (STUDI KASUS : OPI MALL PALEMBANG). Undergraduate thesis, Sriwijaya University.

	Text RAMA_57201_09031181621008.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (21MB) | Request a copy
	Text RAMA_57201_09031181621008_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (21MB) | Request a copy
Preview	Text RAMA_57201_09031181621008_0018128901_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (14MB) | Preview
	Text RAMA_57201_09031181621008_0018128901_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (409kB) | Request a copy
	Text RAMA_57201_09031181621008_0018128901_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (2MB) | Request a copy
	Text RAMA_57201_09031181621008_0018128901_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (4MB) | Request a copy
	Text RAMA_57201_09031181621008_0018128901_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (310kB) | Request a copy
	Text RAMA_57201_09031181621008_0018128901_06_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (316kB) | Request a copy
	Text RAMA_57201_09031181621008_0018128901_07_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (944kB) | Request a copy

Abstract

Opi Mall is one of the largest malls located in the city of Palembang. To be able to establish communication and retain its customers, Opi Mall creates a Membership program called the Opi Loyalty Card. This program is an implementation of a Customer Relationship Management (CRM) strategy designed to enable Opi Mall establish mutually beneficial relationships with its customers and to make it last for a long time. In order for this program to run well, Opi Mall requires a facility that can store, manage and disseminate information more quickly and accurately. The facility will be built using the Framework Of Dynamic CRM analysis method. This method will describe in detail the three phases of the relationship at crm, the type of customer, the type of customer information, and the stages that must be taken by opi mall to achieve a commitment in the relationship. This research will produce a website-based facility that applies the CRM strategy and supports two-way communication between the Opi Mall and Opi Loyalty Card members.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Membership, Customer Relationship Management (CRM), Framework Of Dynamic CRM
Subjects:	T Technology > T Technology (General) > T58.6-58.62 Management information systems
Divisions:	09-Faculty of Computer Science > 57201-Information Systems (S1)
Depositing User:	Users 7716 not found.
Date Deposited:	01 Sep 2020 06:43
Last Modified:	01 Sep 2020 06:43
URI:	http://repository.unsri.ac.id/id/eprint/34283

Actions (login required)

View Item