PERSEPSI WAJIB PAJAK KANTOR PELAYANAN PAJAK PRATAMA PALEMBANG ILIR BARAT TERHADAP REBRANDING LAYANAN PERPAJAKAN MELALUI REFORMASI ADMINISTRASI PERPAJAKAN (RAP)

SIAGIAN, ADE INDRIANI and Mahriani, Retna and Nomaini, Faisal (2020) PERSEPSI WAJIB PAJAK KANTOR PELAYANAN PAJAK PRATAMA PALEMBANG ILIR BARAT TERHADAP REBRANDING LAYANAN PERPAJAKAN MELALUI REFORMASI ADMINISTRASI PERPAJAKAN (RAP). Undergraduate thesis, Sriwijaya University.

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Abstract

Judul penelitian ini adalah Persepsi Wajib Pajak Kantor Pelayanan Pajak Pratama Palembang Ilir Barat terhadap Rebranding Layanan Perpajakan melalui Reformasi Administrasi Perpajakan. Penelitian ini bertujuan untuk mengetahui persepsi wajib pajak terhadap proses rebranding yang dilakukan instansi berdasarkan empat dimensi dari faktor keberhasilan rebranding, yaitu personil, komunikasi, dukungan manajemen dan pandangan umum. Desain penelitian yang digunakan adalah desain penelitian metode kuantitatif deskriptif. Pengumpulan data primer dilakukan melalui survei dengan penyebaran kuesioner, sedangkan data sekunder melalui observasi dan studi pustaka. Berdasarkan hasil penelitian, diketahui bahwa persepsi wajib pajak terhadap rebranding termasuk dalam kategori baik dengan skor empirik sebesar 9219 dan persentase 76,83%. Kata Kunci: Persepsi, Rebranding, Layanan Perpajakan. The title of this research is the Perception of Taxpayers of the Palembang Ilir Barat Pratama Tax Office on Rebranding Tax Services through Tax Administration Reform. This study aims to determine the taxpayer's perception of the rebranding process carried out by agencies based on four dimensions of the rebranding success factors, namely personnel, communication, management support and general views. The research design used was descriptive quantitative research design. Primary data collection is done through a survey by distributing questionnaires, while secondary data through observation and literature study. Based on the results of the study, it is known that the taxpayer's perception of rebranding is included in both categories with an empirical score of 9219 and a percentage of 76.83%. Keywords: Perception, Rebranding, Tax Services.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Persepsi, Rebranding, Layanan Perpajakan
Subjects:	H Social Sciences > HF Commerce > HF5717-5734.7 Business communication Including business report writing, business correspondence J Political Science > JF Political institutions (General) > JF1338-2112 Public administration
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Users 7656 not found.
Date Deposited:	02 Oct 2020 01:23
Last Modified:	02 Oct 2020 01:23
URI:	http://repository.unsri.ac.id/id/eprint/35784

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