STRATEGI KOMUNIKASI PEMASARAN YAMAHA SENTRAL PALEMBANG DALAM MENSUKSESKAN PEMASARAN PRODUK N MAX

SIHAB, M. FRIZEKY QURAIS and Lionardo, Andries and Bafadhal, Oemar Madri (2020) STRATEGI KOMUNIKASI PEMASARAN YAMAHA SENTRAL PALEMBANG DALAM MENSUKSESKAN PEMASARAN PRODUK N MAX. Undergraduate thesis, Sriwijaya University.

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Abstract

High innovation and business competition encourage companies to have marketing communication strategies to attract the attention of consumers. This also has an impact on the automotive industry, including motorcycle sales companies. Scooter Matic premium competition in Indonesia has occurred since 2010 in Indonesia, including Palembang. The emergence of various types of premium scooter Matic makes companies need to have a good marketing communication strategy. This study aims to find out how Yamaha's marketing communication strategy in marketing the N Max products. This study uses qualitative methods with data collection techniques such as in-depth interviews, observation, and documentation studies. From this research, it can be seen that the Yamaha Central Palembang combines old marketing communication strategies and new marketing communication strategies like making advertisements such as posters on social media, maintaining good relations between fellow employees and consumers. Yamaha also incorporates new techniques such as fostering good relations with the Yamaha N Max community in the city of Palembang, giving discounts and promos as well as taking a personal approach to consumers. Keywords: marketing communication strategy, scooter Matic, n max, community

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	marketing communication strategy, scooter Matic, n max, community
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD59-59.6 Public relations. Industrial publicity
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Users 8406 not found.
Date Deposited:	06 Oct 2020 03:52
Last Modified:	06 Oct 2020 03:52
URI:	http://repository.unsri.ac.id/id/eprint/36189

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