PENGARUH GREEN ADVERTISING TERHADAP BRAND IMAGE AIR MINUM DALAM KEMASAN (AMDK) MEREK ADES (STUDI PADA MAHASISWA JURUSAN ILMU KOMUNIKASI FISIP UNIVERSITAS SRIWIJAYA)

MAHARANI, INDAH SYIFA and Mahriani, Retna and Musdalifah, Farisha Sestri (2020) PENGARUH GREEN ADVERTISING TERHADAP BRAND IMAGE AIR MINUM DALAM KEMASAN (AMDK) MEREK ADES (STUDI PADA MAHASISWA JURUSAN ILMU KOMUNIKASI FISIP UNIVERSITAS SRIWIJAYA). Undergraduate thesis, Sriwijaya University.

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Abstract

This study entitled "The Effect of Green Advertising on the Brand Image of Bottled Drinking Water (AMDK) with the Ades brand (Study on Students of the Department of Communication, Faculty of Social and Political Sciences, Sriwijaya University)" which raises the issue of the effect of green advertising on the brand image of Ades brand drinking water. This study aims to determine how the influence of the brand image that has been issued by the Ades brand mineral water on students majoring in Unsri Communication Science. This research uses a quantitative method with an explanative descriptive technique. The theory used in this research is the Green Advertising Theory, Karna et al., Who say that green advertising is an advertisement based on a strategy to emphasize environmental issues. The research data was obtained from primary, secondary data, and the results of distributing questionnaires to respondents. Based on the research results, it was found that the influence of green advertising on the brand image of Bottled Drinking Water (AMDK) with Ades Brand was 74.5% and the remaining 25.5% was based on other factors. So it can be concluded that Green Advertising has a big influence on the Brand Image of Bottled Water with the Ades Brand.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Green Advertising, Brand Image, Ades
Subjects:	H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products > HF5415.126.R38 Database marketing--Statistical methods. Data mining--Statistical methods. Big data--Statistical methods. H Social Sciences > HF Commerce > HF5801-6182 Advertising
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Users 10594 not found.
Date Deposited:	01 Feb 2021 08:10
Last Modified:	01 Feb 2021 08:10
URI:	http://repository.unsri.ac.id/id/eprint/41655

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