PENGARUH IKLAN TELEVISI DAN BILLBOARD TERHADAP KEPUTUSAN PEMBELIAN KOPI INSTAN INDOCAFE CAPPUCINO

MAHARIN, ILHAM and Nofiawaty, Nofiawaty and Yunita, Dessy (2020) PENGARUH IKLAN TELEVISI DAN BILLBOARD TERHADAP KEPUTUSAN PEMBELIAN KOPI INSTAN INDOCAFE CAPPUCINO. Undergraduate thesis, Sriwijaya University.

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Abstract

ABSTRAK PENGARUH IKLAN TELEVISI DAN BILLBOARD TERHADAP KEPUTUSAN PEMBELIAN KOPI INSTAN INDOCAFE CAPPUCINO (Studi Kasus Pada Mahasiswa Universitas Sriwijaya Kampus Palembang) Penelitian ini bertujuan untuk mengetahui pengaruh iklan televisi dan billboard secara parsial dan simultan terhadap keputusan pembelian kopi instan indocafe cappucino (studi kasus pada mahasiswa Universitas Sriwijaya Kampus Palembang). Dalam penelitian ini yang menjadi populasi yaitu Mahasiswa Universitas Sriwijaya Kampus Palembang yang mengkonsumsi Kopi Instan Indocafe Cappucino sehingga dalam mencari sampel menggunakan non probability sampling dengan beberapa kriteria dan menggunakan rumus lemeshow maka sampel yang didapat sebanyak 100 sampel. Metode pengumpulan data yang digunakan adalah dengan menyebar kuisioner melalui Google Form. Teknik analisis menggunakan analisis regresi linear berganda. Hasil penelitian menunjukan bahwa adanya pengaruh Iklan Televisi dan Billboard terhadap Keputusan Pembelian Kopi Instan Indocafe Capucino pada Mahasiswa Universitas Sriwijaya Palembang. Kata Kunci : Iklan Televisi, Iklan Billboard, Keputusan Pembelian

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Kata Kunci : Iklan Televisi, Iklan Billboard, Keputusan Pembelian
Subjects: H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products > HF5415.126.R38 Database marketing--Statistical methods. Data mining--Statistical methods. Big data--Statistical methods.
Divisions: 01-Faculty of Economics > 61201-Management (S1)
Depositing User: Users 10669 not found.
Date Deposited: 03 Feb 2021 07:46
Last Modified: 03 Feb 2021 07:46
URI: http://repository.unsri.ac.id/id/eprint/41975

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