ANALISIS EFISIENSI DAN FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN PETANI KOPI ROBUSTA DALAM MEMILIH SALURAN PEMASARAN DI DESA JANGGA KOTA PAGAR ALAM

WIDELIA, KAMILAH and Minha, Amruzi (2020) ANALISIS EFISIENSI DAN FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN PETANI KOPI ROBUSTA DALAM MEMILIH SALURAN PEMASARAN DI DESA JANGGA KOTA PAGAR ALAM. Undergraduate thesis, Sriwijaya University.

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Abstract

South Sumatera is one of the provinces that produces the largest robusta coffee in Indonesia. The purpose of this research were to: (1) to describe the difference between every marketing channel of robusta coffee in jangga village of pagar alam city. (2)analyze the factors that influence the decision of farmers in choosing marketing channel in jangga village of pagar alam city. (3)Analyze the marketing margin and marketing efficiency level of each robusta coffee marketing agency in jangga village of pagar alam city.This research was conducted in Jangga Village of Pagar Alam city on November 2020. The method used was survey method and sampling method using disproportionate stratified random sampling. Data collected in this study are secondary data and primary data. The difference between marketing channel I and II is coffee quality requirement and price. Factors that have real effect on robusta coffee farmer decision in choosing marketing channel are coffe quality requirement, distance and and land area.the efficiency of marketing channel in first layer is 3,48% meanwhile the second layer is 1,35%. Based on the value of marketing margins, marketing profit, farmer’s share and trader’s share then the most efficient layer is the second layer of marketing channel. Keywords: the farmers of robusta coffee, efficiency, marketing channel, marketing

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Kata Kunci: Petani Kopi Robusta, Efisiensi, Saluran Pemasaran, Pemasaran
Subjects:	S Agriculture > S Agriculture (General) > S560-571.5 Farm economics. Farm management. Agricultural mathematics. Including production standards, record keeping, farmwork rates, marketing
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Users 10618 not found.
Date Deposited:	05 Feb 2021 06:21
Last Modified:	05 Feb 2021 06:21
URI:	http://repository.unsri.ac.id/id/eprint/42122

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