PUTRI, CHARINA and Puspasari, Maya and Anggraini, Dewi (2018) PERAN KONSEP DIRI TERHADAP PERILAKU KONSUMTIF MELALUI ONLINE SHOPPING PADA REMAJA PUTRI DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.
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Abstract
The purpose of this research was to determine role of self-concept to consumptive behavior using online shopping within female teenager in Palembang City. Hypothesis of this research was there’s contribution of self-concept to consumptive behavior using online shopping within female teenager in Palembang City. Population of this research was female teenager in Palembang City aged 12-23 years old. Sample of this research consists of 150 female teenagers , were tested using incidental method. Self-concept and consumptive behavior was measured by self-concept and consumptive behavior scale which refers to Calhoun and Acocella’s self-concept theory (1995) and Sumartono’s consumptive behavior theory (2002). Data analysis used simple regression analysis. Simple regression analysis resulted R=0.166, R square= 0.227, F= 4181, and Sig= 0.043 (p<0.050). It showed thus hypothesis is accepted, that was self-concept has significant role toward consumptive behavior. The magnitude of the role amount 2,7% and the 97,3% is affected by other factors.
Item Type: | Thesis (Undergraduate) |
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Uncontrolled Keywords: | Self-concept, Consumptive Behavior. |
Subjects: | R Medicine > R Medicine (General) > R726.5-726.8 Medicine and disease in relation to psychology. Terminal care. Dying |
Divisions: | 04-Faculty of Medicine > 73201-Phsycology (S1) |
Depositing User: | Mrs Furika Furika |
Date Deposited: | 14 Aug 2019 03:07 |
Last Modified: | 14 Aug 2019 03:07 |
URI: | http://repository.unsri.ac.id/id/eprint/4273 |
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