PERAN KONSEP DIRI TERHADAP PERILAKU KONSUMTIF MELALUI ONLINE SHOPPING PADA REMAJA PUTRI DI KOTA PALEMBANG

PUTRI, CHARINA and Puspasari, Maya and Anggraini, Dewi (2018) PERAN KONSEP DIRI TERHADAP PERILAKU KONSUMTIF MELALUI ONLINE SHOPPING PADA REMAJA PUTRI DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

The purpose of this research was to determine role of self-concept to consumptive behavior using online shopping within female teenager in Palembang City. Hypothesis of this research was there’s contribution of self-concept to consumptive behavior using online shopping within female teenager in Palembang City. Population of this research was female teenager in Palembang City aged 12-23 years old. Sample of this research consists of 150 female teenagers , were tested using incidental method. Self-concept and consumptive behavior was measured by self-concept and consumptive behavior scale which refers to Calhoun and Acocella’s self-concept theory (1995) and Sumartono’s consumptive behavior theory (2002). Data analysis used simple regression analysis. Simple regression analysis resulted R=0.166, R square= 0.227, F= 4181, and Sig= 0.043 (p<0.050). It showed thus hypothesis is accepted, that was self-concept has significant role toward consumptive behavior. The magnitude of the role amount 2,7% and the 97,3% is affected by other factors.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Self-concept, Consumptive Behavior.
Subjects: R Medicine > R Medicine (General) > R726.5-726.8 Medicine and disease in relation to psychology. Terminal care. Dying
Divisions: Faculty of Medicine > 73201-Phsycology (S1)
Depositing User: Mrs Furika Furika
Date Deposited: 14 Aug 2019 03:07
Last Modified: 14 Aug 2019 03:07
URI: http://repository.unsri.ac.id/id/eprint/4273

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