PENGARUH EKUITAS MEREK CARREFOUR TERHADAP LOYALITAS KONSUMEN DI KOTA PALEMBANG

YARANTI, DINA DINI and Widad, Ahmad and Nofiawaty, Nofiawaty (2008) PENGARUH EKUITAS MEREK CARREFOUR TERHADAP LOYALITAS KONSUMEN DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Ekuitas Merek Carrefour terhadap Loyalitas Konsumen di Kota Palembang. Hasil penelitian menunjukkan bahwa untuk masing-masing indikator variabel independen yaitu variabel kesadaran merek, Persepsi Kualitas dan Citra Merek secara bersama-sama berpengaruh terhadap loyalitas konsumen. Untuk tetap terus mempertahankan Ekuitas merek Carrefour, Penulis menyarankan agar perusahaan menjaga dan meningkatkan pelayanan yang mengutamakan kepuasan pelanggan untuk menciptakan loyalitas pelanggan.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Ekuitas Merek dan loyalitas Konsumen
Subjects:	G Geography. Anthropology. Recreation > GF Human ecology. Anthropogeography > GF51 Environmental influences on humans
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Mr. Muhammad Irwan
Date Deposited:	19 Mar 2021 04:26
Last Modified:	19 Mar 2021 04:26
URI:	http://repository.unsri.ac.id/id/eprint/43826

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