PENGARUH BAURAN PEMASARAN (MARKETING MIX) JASA TERHADAP KEPUTUSAN PEMBELIAN DI J.CO DONUTS AND COFFEE PALEMBANG INDAH MALL

SARI, NANDITA FATMA and Wahab, Zakaria and Sofyan, Rusmiyati (2009) PENGARUH BAURAN PEMASARAN (MARKETING MIX) JASA TERHADAP KEPUTUSAN PEMBELIAN DI J.CO DONUTS AND COFFEE PALEMBANG INDAH MALL. Undergraduate thesis, Sriwijaya University.

	Text RAMA_61201_01053110011.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (47MB) | Request a copy
Preview	Text RAMA_61201_01053110011_0014075702_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (10MB) | Preview
	Text RAMA_61201_01053110011_0014075702_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (7MB) | Request a copy
	Text RAMA_61201_01053110011_0014075702_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (3MB) | Request a copy
	Text RAMA_61201_01053110011_0014075702_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (5MB) | Request a copy
	Text RAMA_61201_01053110011_0014075702_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (13MB) | Request a copy
	Text RAMA_61201_01053110011_0014075702_06.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (757kB) | Request a copy
	Text RAMA_61201_01053110011_0014075702_07_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (740kB) | Request a copy
	Text RAMA_61201_01053110011_0014075702_08_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (5MB) | Request a copy

Abstract

Penelitian ini bertujuan untuk 1) mengetahui seberapa besar pengaruh bauran pemasaran (marketing mix) jasa terhadap keputusan pembelian di J.CO Donuts and Coffee Palembang Indah Mal dan 2) mengetahui faktor bauran pemasaran {marketing mix) jasa apa yang paling dominan pengaruhnya terhadap keputusan pembelian di J.CO Donuts and Coffee Palembang Indah Mal. Hasil penelitian menunjukkan bahwa untuk masing-masing variabel independen yaitu variabel bauran pemasaran jasa {marketing mix) jasa berpengaruh terhadap pengambilan keputusan pembelian di J.CO Donuts and Coffee Palembang Indah Mal. Dari hasil analisis regresi linier berganda diketahui bahwa faktor produk merupakan faktor yang dominan berpengaruh terhadap pengambilan keputusan konsumen dalam keputusan pembelian di J.CO Donuts and Coffee Palembang Indah Mal. J.CO Donuts and Coffee Palembang Indah Mal harus dapat membuat produknya lebih menarik, unik, dan berbeda dari pesaing (diferensiasi). Hal yang dapat dilakukan oleh J.CO Donuts and Coffee Palembang Indah Mal yaitu dengan mengembangkan varian rasa, ukuran, serta senantiasa menjaga kualitas tekstur produknya agar sesuai dengan keinginan konsumen.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Bauran Pemasaran Jasa dan Pengambilan Keputusan
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD9000-9495 Agricultural industries > HD9000.5.B313 Agricultural industries--Management. Food industry and trade--Management. Food--Marketing--Case studies. Corporations--Finance--Case studies. Industries--Environmental aspects--Case studies. Corporation law.
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Mr. Muhammad Irwan
Date Deposited:	01 Apr 2021 08:32
Last Modified:	01 Apr 2021 08:32
URI:	http://repository.unsri.ac.id/id/eprint/44662

Actions (login required)

View Item