ANALISIS PERSEPSI MASYARAKAT PADA MULTI LEVEL MARKETING

FAJWIM, MUHAMMAD ANDRI and Syahidin, Machmud and Rosa, Aslamia (2009) ANALISIS PERSEPSI MASYARAKAT PADA MULTI LEVEL MARKETING. Undergraduate thesis, Sriwijaya University.

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Abstract

Penelitian ini bertujuan untuk: 1) Mengetahui faktor-faktor yang mempengaruhi persepsi masyarakat pada multi level marketing. 2) Untuk mengetahui seberapa besar pengaruh bauran pemasaran {marketing mix) terhadap persepsi masyarakat pada multi level marketing. Hasil dari penelitian yang dilakukan terhadap 100 sampel yang menjadi responden dalam penelitian ini, diperoleh hasil yang menunjukkan bahwa dari tujuh variabel yang termasuk dalam bauran pemasaran {marketing mix) yang terdiri atas variabel product. price, promotion, place, people. proces, physical evidence mempunyai pengaruh yang cukup kecil terhadap persepsi masyarakat pada multi level marketing (studi kasus mahasiswa Fakultas Ekonomi Universitas Sriwijaya). Hanya dua variabel yang signifikan mepemgaruhi persepsi masyarakat pada multi level marketing, yaitu promotion dan process.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Multi level marketing, MLM, persepsi, bauran pemasaran, marketing mix.
Subjects:	H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products > HF5415.126.R38 Database marketing--Statistical methods. Data mining--Statistical methods. Big data--Statistical methods.
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Tiara Hilda Safitri Rts
Date Deposited:	01 Apr 2021 04:57
Last Modified:	01 Apr 2021 04:57
URI:	http://repository.unsri.ac.id/id/eprint/44714

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