ANALISIS STRATEGI HARGA TERHADAP TINGKAT KEUNTUNGAN INDUSTRI KERAJINAN UKIRAN KAYU DI KOTA PALEMBANG

VUTRA, ARIESNU EFFRIANDI and Robiani, Bernadette and Adnan, Nazeli (2011) ANALISIS STRATEGI HARGA TERHADAP TINGKAT KEUNTUNGAN INDUSTRI KERAJINAN UKIRAN KAYU DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

Penelitian ini bertujuan untuk menganalisis perilaku industri dalam hal ini adalah strategi harga yang dilakukan oleh produsen industri kerajinan ukiran kayu di kota Palembang. Teknik analisis yang digunakan adalah analisis deskriptif kualitatif dan kuantitatif. Hasil penelitian menunjukan bahwa strategi yang dilakukan dalam menetapkan strategi harga yaitu dengan menggunakan strategi harga Cost Plus Pricing. Berdasarkan hasil perhitungan bahwa para produsen menambahkan persentase tertentu dalam menentukan harga pokok yaitu sebesar 10 persen, ini dikarenakan agar produsen dapat memperoleh keuntungan dan dapat berjaga-jaga apabila terjadi kenaikan bahan baku sehingga biaya produksi rata-rata tetap tertutupi. Kata Kunci: Strategi Harga, Tingkat Keuntungan

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Strategi Harga, Tingkat Keuntungan
Subjects: H Social Sciences > HF Commerce > HF1-6182 Commerce
Divisions: 01-Faculty of Economics > 61201-Management (S1)
Depositing User: Mrs. Elly Suryani
Date Deposited: 06 Apr 2021 05:06
Last Modified: 06 Apr 2021 05:06
URI: http://repository.unsri.ac.id/id/eprint/44955

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