STRATEGI NATION BRANDING INDIA MELALUI PROGRAM “MAKE IN INDIA” SEBAGAI UPAYA MENJADIKAN INDIA PUSAT MANUFAKTUR DUNIA

AFRIZA, NABILAH and Lionardo, Andries and Rivai, Ferdiansyah (2021) STRATEGI NATION BRANDING INDIA MELALUI PROGRAM “MAKE IN INDIA” SEBAGAI UPAYA MENJADIKAN INDIA PUSAT MANUFAKTUR DUNIA. Undergraduate thesis, Sriwijaya Universitty.

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Abstract

In 2013 India encountered with decreasing if their FDI which followed by a decreasing GDP growth and increased inflation, India need a bigger effort to fix Indian economy, with an emphasis on manufacturing which considered capable of increasing Prime Minister Narendra Modi India in 24th September 2014 publish “make in India” program as a form of India nation branding with one of its aspect is to make India became world’s manufacturing center. To analyze what national branding strategies that carried by Indian Government, the author uses the nation branding theory and concept of national branding strategy by Keith Dinnie. The analysis that can be obtained by the author shows that in 5 years implementation of India’s nation branding strategy was quite successful because it did not have to maximize it’s role in several indicators of nation branding strategy to make India the world manufacture center by analyzing the value-added output of Indian manufacture which did not sustain any increase and Indians ranking which did not show any increase in top 10 world manufacturing state.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	India, nation branding, “Make In India”, manufaktur India,citra India
Subjects:	J Political Science > JZ International relations J Political Science > JZ International relations > JZ5-6530 International relations
Divisions:	07-Faculty of Social and Politic Science > 84201-International Relations (S1)
Depositing User:	Users 11635 not found.
Date Deposited:	07 Apr 2021 03:47
Last Modified:	07 Apr 2021 03:47
URI:	http://repository.unsri.ac.id/id/eprint/45021

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