ANALISIS STRATEGI PENGEMBANGAN USAHA MAKANAN SEBLAK NAMPOL DALAM KELANGSUNGAN USAHA DI KOTA PALEMBANG

SAWALIKA, FELLA MAWADDAH and Taqwa, Ridhah and Yusnaini, Yusnaini (2021) ANALISIS STRATEGI PENGEMBANGAN USAHA MAKANAN SEBLAK NAMPOL DALAM KELANGSUNGAN USAHA DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This study examines and examines the Seblak Nampol Food Business Strategy in Palembang City and Franchise management for Seblak Nampol Businesses. This research in general is to determine the continuity of the Seblak Nampol food business and specifically to determine the strategy for developing the Seblak Nampol food business, the management of the Seblak Nampol franchise and the obstacles faced by business actors in business continuity. The method used is descriptive qualitative with data collection techniques by observation and interviews. The results showed that the strategies undertaken by business actors were always providing additional food innovations, utilizing family / relative relationships, providing affordable prices, providing the best facilities, and utilizing social media as a form of promotion. For franchise management, it is divided into 2 stages, namely the initial purchase and subsequent purchases, while the obstacles experienced are lack of capital when starting a business and experiencing the COVID-19 Pandemic. Keywords: Strategy, Business Actors, Franchises

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Strategi, Pelaku Usaha, Waralaba
Subjects:	H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Divisions:	07-Faculty of Social and Politic Science > 69201-Sociology (S1)
Depositing User:	Users 11089 not found.
Date Deposited:	13 Apr 2021 02:44
Last Modified:	13 Apr 2021 02:44
URI:	http://repository.unsri.ac.id/id/eprint/45365

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