ANALISIS PENGARUH PROMOSI SABUN LIFEBUOY CLEAR SKIN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI KASUS MASYARAKAT PALEMBANG)

RUSZAMAN, KM. TAUFIK and Natalisa, Diah and Nazaruddin, Akhmad (2012) ANALISIS PENGARUH PROMOSI SABUN LIFEBUOY CLEAR SKIN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI KASUS MASYARAKAT PALEMBANG). Undergraduate thesis, Sriwijaya University.

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Abstract

The objective of this research are to know how much influence the promotion variable to purchase decision consumer. The research’s variable dependent variable is purchase decision consumer and independent variable. The method used is non probability sampling with purposive sampling, where the choosing of sample is decide of special characterized or the balancing and specific reasons. Therefore, from the population, IQQ respondents are takes as. the sample. Data analysis method was performed by multiple linier regression using SPSS program. This research’s result show there are four promotion variable influences to purchase decision consumer are advertising, personal selling, sales promotion, and public relation. In this research, a regression model obtained, which is Y = (0,722) + 0,337X1 + 0,218X2 + 0,251X3 + 0,351X4

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Promotion variable and purchase decision
Subjects:	H Social Sciences > HF Commerce > HF5801-6182 Advertising
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Mr Halim Sobri
Date Deposited:	23 Apr 2021 08:21
Last Modified:	23 Apr 2021 08:21
URI:	http://repository.unsri.ac.id/id/eprint/45428

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