PENGARUH BRAND IMAGE SHAMPO CLEAR MEN TERHADAP LOYALITAS KONSUMEN (STUDI KASUS PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA INDRALAYA)

SANTOSO, AGUNG SATRIO WIBOWO and Wahab, Zakaria and Nazaruddin, Akhmad (2012) PENGARUH BRAND IMAGE SHAMPO CLEAR MEN TERHADAP LOYALITAS KONSUMEN (STUDI KASUS PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA INDRALAYA). Undergraduate thesis, Sriwijaya University.

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Abstract

The objective of this research are (1) To analyze the effect of brand image toward consumer’s loyalty of Clear Men and (2) To find the most effect variable of brand image toward consumer’s loyalty. The method used is non probability sampling with purposive sampling, where the choosing of sample is decide of special characterized or the balancing and specific reasons. Therefore, from the population, 100 respondents are taken as the sample. Data analysis method was performed by multiple linier regression using SPSS program. Research finding brand image effect toward consumer’s loyalty, Therefore, product image has effected significantly, the effect is significant toward consumer’s loyalty which is 0,003, therefore corporate image and user image not too have effected significantly toward consumer’s loyalty. In this research, a regression model obtained, which is Y = 0,676 + (0,209)X1 + (0,209)X2 + (0,464)X3.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Brand Image, Consumer’s Loyalty
Subjects:	H Social Sciences > HF Commerce > HF5469.7-5481 Markets. Fairs H Social Sciences > HF Commerce > HF5801-6182 Advertising
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Mr Halim Sobri
Date Deposited:	26 Apr 2021 07:37
Last Modified:	26 Apr 2021 07:37
URI:	http://repository.unsri.ac.id/id/eprint/45439

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