ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA RSUP DR. MOHAMMAD HOESIN PALEMBANG (STUDI KASUS PASIEN RAWAT INAP KELAS III PENYAKIT DALAM)

WIDIANTARA, OPIN and Wahab, Zakaria and Nazaruddin, Akhmad (2014) ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA RSUP DR. MOHAMMAD HOESIN PALEMBANG (STUDI KASUS PASIEN RAWAT INAP KELAS III PENYAKIT DALAM). Undergraduate thesis, Sriwijaya University.

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Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh variabel kualitas pelayanan RSUP Dr. Mohammad Hoesin Palembang terhadap kepuasan konsumen baik secara simultan maupun parsial serta untuk mengidentifikasi variabel kualitas layanan manakah yang dominan mempengaruhi kepuasan konsumen RSUP Dr. Mohammad Hoesin Palembang. Teknik analisis yang digunakan dalam penelitian ini adalah analisis model regresi berganda. Melalui uji F dapat diketahui secara simultan bahwa variabel kualitas pelayanan mempunyai pengaruh signifikan terhadap variabel Kepuasan Konsumen. Disamping itu melalui Uji T dapat diketahui secara parsial variabel Empati dan Kehandalan berpengaruh signifikan terhadap kepuasan konsumen RSUP Dr. Mohammad Hoesin Palembang. Sedangkan dari kelima variabel yang diuji, variabel Kehandalan merupakan variabel yang dominan mempengaruhi Kepuasan Konsumen.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Kualitas Layanan, RSUP Dr. Mohammad Hoesin Palembang, Kepuasan Konsumen.
Subjects:	H Social Sciences > HF Commerce > HF5546-5548.6 Office management H Social Sciences > HF Commerce > HF5549-5549.5 Personnel management. Employment management
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Mr. Muhammad Irwan
Date Deposited:	27 May 2021 01:29
Last Modified:	27 May 2021 01:29
URI:	http://repository.unsri.ac.id/id/eprint/46666

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