ANALISIS PEMASARAN LADA DI DESA MUARA RUNGGA KECAMATAN PASEMAH AIR KERUH KABUPATEN EMPAT LAWANG

SIMATUPANG, BENNI MANGARA TUA and Yazid, Muhammad and Thirtawati, Thirtawati (2021) ANALISIS PEMASARAN LADA DI DESA MUARA RUNGGA KECAMATAN PASEMAH AIR KERUH KABUPATEN EMPAT LAWANG. Undergraduate thesis, Sriwijaya University.

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Abstract

The study aims to (1) analyze pepper marketing patterns, (2) calculate the margins and profits in pepper marketing, (3) describe the role of goverment and related institutions in fixing pepper marketing in Muara Rungga Village Pasemah Air Keruh Sub-District Empat Lawang Regency. The research method was survey method. Sampling method used was incidental sampling with 34 respondent samples, whereas the sampling method used for marketing institutions and government was snowball sampling which consist of 4 institutions and 2 government repondents. The marketing margin was analyzed using the difference between the price paid by consumers and the price received by farmers. The profit for every marketing institution obtained by the difference between marketing margins with marketing cost in each marketing institutions. Marketing efficiency obtained by calculating the ratio between total marketing cost and product value in every marketing channel. The research shows that there is only one marketing channel for pepper. The marketing total profit from the channel was IDR 5.621,36 per Kg, and total marketing margin was IDR 11.723,53 per Kg, and pepper marketing efficiency value was 15.59%. This value was with in 0 – 33% which means the marketing pepper could be categorized as efficient. In conducting pepper marketing activities, the role of marketing institutions and government involved is very important in fixing all marketing activities. Based on information obtained the marketing institutions were effective enough in conducting pepper farming business from conducting marketing functions, nevertheless the local government role was not optimum in taking actions to fix the pepper marketing.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	efisiensi pemasaran, lembaga pemasaran, margin pemasaran, pemerintah, petani lada, saluran pemasaran
Subjects:	S Agriculture > S Agriculture (General) > S560-571.5 Farm economics. Farm management. Agricultural mathematics. Including production standards, record keeping, farmwork rates, marketing
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Benni Mangara Tua Simatupang
Date Deposited:	31 May 2021 04:28
Last Modified:	31 May 2021 04:28
URI:	http://repository.unsri.ac.id/id/eprint/47159

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