ANALISIS RANTAI PEMASARAN DAN NILAI DISTRIBUSI CABAI MERAH (Capsicum annum L) DI DESA TANJUNG BARU KECAMATAN INDRALAYA UTARA KABUPATEN OGAN ILIR = MARKETING CHANNEL AND DISTRIBUDTIVE VALUE OF RED PEPPER (Capsicum annum L) PRODUCE AT TANJUNG BARU VILLAGE INDRALAYA UTARA OGAN ILIR

DAMAYANTI, DAMAYANTI and Sjarkowi, Fachrrozie and Hamzah, Maryanah (2018) ANALISIS RANTAI PEMASARAN DAN NILAI DISTRIBUSI CABAI MERAH (Capsicum annum L) DI DESA TANJUNG BARU KECAMATAN INDRALAYA UTARA KABUPATEN OGAN ILIR = MARKETING CHANNEL AND DISTRIBUDTIVE VALUE OF RED PEPPER (Capsicum annum L) PRODUCE AT TANJUNG BARU VILLAGE INDRALAYA UTARA OGAN ILIR. Undergraduate thesis, Sriwijaya University.

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Abstract

The purpose of this study is to: (1) Describe the red chili marketing channel chain and identify who generally influences each institution involved, (2) Analyze the value of red chili distribution by calculating marketing costs,marketing margin, profits and farmer's share in each chili marketing channelchain starting from its production point to the final consumer, and (3) Analyze the most efficient marketing channel seen from the transaction price. This research was conducted in the village of Tanjung Baru, Indralaya Utara District, Ogan Ilir District, South Sumatra. The selection of research locations was done purposively. Data collection is carried out in December 2017 - January 2018. The method used is the survey method. The sampling method used is Simple Random Sampling and Purposive Sampling. The data used are primer and sekunder data. From the results of the research, the red chili marketing channel chain in Tanjung Baru village is divided into four marketing channels. Channel I: farmers - village collectors - Jakabaring main market traders - retailers - end consumers. Channel II: farmers - village collectors - sub-district / district traders – Palembang big traders - retailers - end consumers. Channel III: farmers - village collectors – 7 ulu market retailers - end consumers. Channel IV: farmers - traders of Prabumulih district - retailers - end consumers. Wholesalers have a big impact on red chilli sale and purchase transactions. Analysis of the value of red chili distribution: the smallest marketing cost is in the marketing channel III of Rp 3.843,17 per kilogram. The biggest marketing cost is marketing channel II to Rp 7.013,39 per kilogram. On average, distribution agencies that spend the smallest marketing costs are village collectors, the biggest marketing cost being retailers. The smallest marketing margin is the marketing channel III is Rp. 16.425,00 per kilogram, and the biggest marketing margin is the marketing channel II of Rp. 19.925,00 per kilogram. The smallest marketing advantage is marketing channel IV, which is Rp. 12.624,85 Per kilogram or 29,36 percent. The biggest marketing advantage is the marketing channel I is Rp. 13.668,45 per kilogram or 30,12 percent. The lowest farmer share is marketing channel II of 54,61 percent. the highest farmer’s share is marketing channel III of 60,89 percent. The most efficient marketing channel is the marketing channel III with an efficiency of 10,52 percent and the highest Farmer’s share of 60,89 percent. Marketing margin value and smallest marketing costs

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Red Pepper, Marketing Channels, Marketing Margin, Farmer 's Share, Efficiency
Subjects:	S Agriculture > S Agriculture (General) > S560-571.5 Farm economics. Farm management. Agricultural mathematics. Including production standards, record keeping, farmwork rates, marketing
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Users 12 not found.
Date Deposited:	23 Aug 2019 08:08
Last Modified:	23 Aug 2019 08:08
URI:	http://repository.unsri.ac.id/id/eprint/4832

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