ANALISIS EFISIENSI PEMASARAN TANDAN BUAH SEGAR (TBS) KELAPA SAWIT PETANI PLASMA DI DESA KARANG ANYAR KECAMATAN MUARA PADANG KABUPATEN BANYUASIN

MAGHFIRA, SABILA and Minha, Amruzi and Maryadi, Maryadi (2021) ANALISIS EFISIENSI PEMASARAN TANDAN BUAH SEGAR (TBS) KELAPA SAWIT PETANI PLASMA DI DESA KARANG ANYAR KECAMATAN MUARA PADANG KABUPATEN BANYUASIN. Undergraduate thesis, Sriwijaya University.

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Abstract

The strategy that can be carried out by producers and marketing agencies to increase marketing efficiency is to expand the market and reduce marketing margins. Marketing can be said to be efficient if it is able to deliver production from producers to consumers at the cheapest cost and is able to make a fair share of the total price paid by end consumers to all parties involved in marketing activities. The objectives of this study are as follows: 1) Describe the description of KUD in Karang Village, Karang Anyar Village, Muara Padang District, Banyuasin Regency. 2) Analyze marketing margin and farmer share of oil palm Fresh Fruit Bunches (FFB) in Karang Anyar Village, Muara Padang District, Banyuasin Regency. 3) Analyze the marketing efficiency of each marketing agency in the oil palm Fresh Fruit Bunches (FFB) marketing channel in Karang Anyar Village, Muara Padang District, Banyuasin Regency. Data collection was carried out in March 2020. The sampling method used was the Simple Random Sampling Method with a total sample of 30 people who were oil palm plasma farmers. The data used are primary data and secondary data. The results of the study obtained a pattern or a marketing channel for oil palm plasma farmers in Karang Anyar Village, namely: 1) Farmers - Restu Ilahi Cooperative - PPKS. With a marketing margin of IDR 165 / kg, farmer's share of 86.02 percent, and a marketing efficiency of 13.98 percent. Keywords: Plasma small holders, marketing channels, marketing efficiency

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Petani plasma kelapa sawit, Saluran pemasaran, Efisiensi pemasaran.
Subjects:	S Agriculture > S Agriculture (General) > S1-(972) Agriculture (General)
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Sabila Maghfira
Date Deposited:	07 Jul 2021 08:01
Last Modified:	07 Jul 2021 08:01
URI:	http://repository.unsri.ac.id/id/eprint/48781

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