ANALISIS PERILAKU INDUSTRI KERUPUK KHAS JAMBI DI KOTA JAMBI

BASTEN, PETRUS VAN and Syamsurijal, Syamsurijal and Saleh, Muhammad Syirod (2011) ANALISIS PERILAKU INDUSTRI KERUPUK KHAS JAMBI DI KOTA JAMBI. Undergraduate thesis, Sriwijaya University.

	Text RAMA_60201_01071002066.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (61MB) | Request a copy
Preview	Text RAMA_60201_01071002066_0012125202_0002095301_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (13MB) | Preview
	Text RAMA_60201_01071002066_0012125202_0002095301_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (11MB) | Request a copy
	Text RAMA_60201_01071002066_0012125202_0002095301_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (2MB) | Request a copy
	Text RAMA_60201_01071002066_0012125202_0002095301_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (25MB) | Request a copy
	Text RAMA_60201_01071002066_0012125202_0002095301_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy
	Text RAMA_60201_01071002066_0012125202_0002095301_06_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy
	Text RAMA_60201_01071002066_0012125202_0002095301_07_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (6MB) | Request a copy

Abstract

This research was intended to identify the two sago chip producers’ behavior, spccific of Jambi, in implemcnling thcir stratcgics. The primary data were collected from interviews, the secondary data from reports of these offices in Jambi: Central Bureau for Statistics, and Industry and Trade. The research results show that the two producers created four kinds of products: lepeh, kembang jalin, kipas selapet and melati. In terms of price, they set up 6.7% to 18.34% mark ups. In adaition, they usea Icafiets, e-ads, and outlets for their promotion.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Strategy, product, price, promotion, sago chip industry
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD9000-9495 Agricultural industries > HD9000.5.B313 Agricultural industries--Management. Food industry and trade--Management. Food--Marketing--Case studies. Corporations--Finance--Case studies. Industries--Environmental aspects--Case studies. Corporation law.
Divisions:	01-Faculty of Economics > 60201-Development Economics (S1)
Depositing User:	Mr. Muhammad Irwan
Date Deposited:	02 Jul 2021 03:29
Last Modified:	02 Jul 2021 03:29
URI:	http://repository.unsri.ac.id/id/eprint/48999

Actions (login required)

View Item