PERILAKU BERSAING USAHA KOPI BUBUK DI KOTA PALEMBANG

WIDYASTUTI, NITA and Teguh, Muhammad and Harunurrasyid, Harunurrasyid (2012) PERILAKU BERSAING USAHA KOPI BUBUK DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This study was aimed at analyzing product and pricing strategi es of coffee powder entrepreneur in Palembang. There are two lypes of data in this study; Primary and secondary. The primary data were collected by observing and interviewing the respondents. The secondary data were obtained from the Central statistics agency and the office of industry, trade, and co-operatives. Qualitative and quantitalive descriptive methods were used to analyze the data.The result of the study showed that there were no significant differences in the quality of the coffee powder when aualitv differentiation strategy was applied.. They were not influenced by the differentiation made by the entrepreneurs. The coffee powder diversifications done by the entrepreneurs resulted in the better selling. in comparisons with those who did not diversify the products. In the pricing strategy, the respondents had not shown any significant differences to one another.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Coffee powder industry. differentiation strategy. diversification strategy. pricing strategy
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD2709-2930.7 Corporations Including international business enter- prises, diversification, industrial concentration, public utilities
Divisions:	01-Faculty of Economics > 60201-Development Economics (S1)
Depositing User:	Mr. Muhammad Irwan
Date Deposited:	05 Jul 2021 04:22
Last Modified:	05 Jul 2021 04:22
URI:	http://repository.unsri.ac.id/id/eprint/49175

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