ANALISIS PENGARUH PROMOSI TERHADAP KEPUTUSAN MAHASISWA MEMILIH STMIK PALCOMTECH PALEMBANG

ANDARU, TRENDY GALIH RYAN and Wahab, Zakaria and Nazaruddin, Akhmad (2011) ANALISIS PENGARUH PROMOSI TERHADAP KEPUTUSAN MAHASISWA MEMILIH STMIK PALCOMTECH PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

The study, entitled Analysis of EfFect of Campaign Against the Decisions Students choose STMIK Palcomtech Palembang aims to determine how much influence the promotion of a student's decision in choosing STMIK Palcomtech Palembang. The design of this study is conclusive by taking a sample of 89 people STMIK Palcomtech students. Data analysis technique used is to deskriptip analysis and quantitative analysis. The results and calculations show that the partial effect on the promotion of a student's decision. Simultaneous promotion of students able to explain the decision by 29%. The most influential variable is the dominant variable PR and Word of Mouth. The advice given by the authors is that companies should improve and increase again in the variable promotion Advertising, Personal Selling and Sales Promotion for the variable is capable of providing the value that suits your needs and desires of students STMIK Palcomtech Palembang

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Promotion, Student Decision
Subjects:	H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products > HF5415.126.R38 Database marketing--Statistical methods. Data mining--Statistical methods. Big data--Statistical methods.
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Tiara Hilda Safitri Rts
Date Deposited:	09 Jul 2021 06:58
Last Modified:	09 Jul 2021 06:58
URI:	http://repository.unsri.ac.id/id/eprint/49541

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