PENGARUH SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PADA ONLINE SHOP SHOPEE (STUDI PADA SISWA SMA MUHAMMADIYAH 2 PALEMBANG)

HANAN, TRISKA and Putra, Raniasa and Pratiwi, Miftha (2021) PENGARUH SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PADA ONLINE SHOP SHOPEE (STUDI PADA SISWA SMA MUHAMMADIYAH 2 PALEMBANG). Undergraduate thesis, Sriwijaya University.

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Abstract

This research is entitled "The Influence of Consumer Attitudes Towards Purchasing Decisions at Shopee Online Shops (Study on Students of SMA Muhammadiyah 2 Palembang)". This study aims to determine how much influence consumer attitudes have on purchasing decisions among students at SMA Muhammadiyah 2 Palembang. The method applied is a quantitative method with quantitative descriptive analysis techniques and statistical analysis using simple linear regression analysis tools, correlation coefficients and coefficients of determination. Collecting data through the distribution of questionnaires to students of SMA Muhammadiyah 2 Palembang. Researchers found the results of data analysis in this study obtained through hypothesis testing using t test that t count is greater than t table, where t count is 4,458 > t table 1, 978 which means that there is an influence of consumer attitudes on purchasing decisions. The influence given is 22.7% and the rest is influenced by other factors. Then the linear regression equation obtained is 45.322 + 0.877X which states that each addition of one value of the influence of consumer attitudes will give an increase in the value of 0.877 on purchasing decisions among students of SMA Muhammadiyah 2 Palembang.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	sikap konsumen, keputusan pembelian, shopee
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce > HF1-6182 Commerce
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Triska Hanan
Date Deposited:	14 Jul 2021 02:57
Last Modified:	14 Jul 2021 02:57
URI:	http://repository.unsri.ac.id/id/eprint/49706

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