PENGARUH STRATEGI PENGEMBANGAN PRODUK PIZZA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN RESTORAN CEPAT SAJI PIZZA HUT CABANG PALEMBANG INDAH MALL

SELLYA, KHAULA AFRI and Puspowarsito, Herianto and Nazaruddin, Akhmad (2008) PENGARUH STRATEGI PENGEMBANGAN PRODUK PIZZA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN RESTORAN CEPAT SAJI PIZZA HUT CABANG PALEMBANG INDAH MALL. Undergraduate thesis, Sriwijaya University.

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Abstract

The purpose of this research are first, to know the influence of Product Development Strategy of Pizza on consumer buying decision in Pizza Hut Palembang Indah Mali and the second is to know the most dominant factor that influce consumer buying decision. Research finding has shown that for each independent variable indicator, that are the initial development and improvement development are totaly influence on consumer buying decision. The company must keep defending the Product Development Strategy of Pizza, because from this research is known that Product Development Strategy has a strong influence to consumer buying decision. The thing that Pizza Hut can do is always developing their product such as the variant of taste, the size and also the new menu that appropriate with the costumer expectation.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Product Development Strategy and Consumer Buying Decision
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD9000-9495 Agricultural industries > HD9000.5.B313 Agricultural industries--Management. Food industry and trade--Management. Food--Marketing--Case studies. Corporations--Finance--Case studies. Industries--Environmental aspects--Case studies. Corporation law. H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products > HF5415.126.R38 Database marketing--Statistical methods. Data mining--Statistical methods. Big data--Statistical methods.
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Tiara Hilda Safitri Rts
Date Deposited:	21 Jul 2021 01:43
Last Modified:	21 Jul 2021 01:43
URI:	http://repository.unsri.ac.id/id/eprint/50003

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