ANALISIS STRATEGI PEMASARAN DAN PENDAPATAN USAHA SAYURAN HIDROPONIK PADA HIDROPONIK CENTER PALEMBANG

ARAISYA, HILDHA UFI and Sriati, Sriati (2021) ANALISIS STRATEGI PEMASARAN DAN PENDAPATAN USAHA SAYURAN HIDROPONIK PADA HIDROPONIK CENTER PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

Hydroponic Center Palembang is a company enganged in production, marketing, and fulfillment of hydroponic vegetables in Palembang City. That the business process runs well, need the right marketing strategy to get maximum result an income, so that the business is profitable. The purpose of this research are: (1) knowing the obstacles encountered by Hydrophonics Center Palembang in carrying out the the marketing strategy of hydriponic vegetables, (2) to analysis business and benefit that’s reached of hydroponic vegetables business at Hydrophonic Center Palembang, (3) to analysis marketing strategy applied by Hydrophonic Center Palembang in marketing hydroponic vegetables. This research was conducted at Hydroponic Center Palembang on Februay, 2021 until March, 2021. The method used in this research is case study method. The sampling method used is purposive sampling and accidental sampling, where the number of sampel taken is as much 35 sample. The collection of consumer samples amounted on March 7, 2021 until March 25, 2021. Data collection method is done through by deep interview, field observation, and filling out the questionnare. The data used are data from January 2020 until December 2020. The results of this research indicate that obstacles encountered by Hydroponic Center Palembang from internal and eksternal. The results of this research indicate that hydroponic vegetables business income as much as 5.433.658 IDR per month or 65.204.508 IDR per year, with the provit rate or R/C ratio of 1,4 wich means that of the hydroponic vegetables businesss at Hydroponic Center Palembang is profitable. Hydroponic Center Palembang has implemented the 7P marketing mix. A quantitative approach to SWOT matrix shows the Hydroponic Center Palembang is at the quadrant I, that is strategy SO (Strength-Opportunities). The formulation of the strategy of generating alternative strategies that develop hydroponic vegetable products, and to crate ptograms for costumer loyalty such as delivery service, membership, and special discounts. Keywords: marketing strategy, income, hydroponic, SWOT analysis

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	strategi pemasaran, pendapatan, hidroponik, analisis SWOT
Subjects:	S Agriculture > SB Plant culture > SB126.5-126.57 Hydroponics. Soilless agriculture
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Hildha Ufi Araisya
Date Deposited:	23 Jul 2021 06:03
Last Modified:	23 Jul 2021 06:03
URI:	http://repository.unsri.ac.id/id/eprint/50294

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