HUBUNGAN CELBERITY WORSHIP DAN PERILAKU KONSUMTIF PADA PENGGEMAR WANITA BTS DI KOTA PALEMBANG

FRIDAYANTI, KARINA GUSTRI and Juniarly, Amalia (2021) HUBUNGAN CELBERITY WORSHIP DAN PERILAKU KONSUMTIF PADA PENGGEMAR WANITA BTS DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

The purpose of this study is to determine the relationship between celebrity worship and consumptive behavior on women fans of BTS in Kota Palembang. The hypothesis of this study includes the relationship between celebrity worship and consumptive behavior. The participants of this study are 158 women fans of BTS in Kota Palembang. Sampling is done by using purposive sampling techniques. This study uses two scales as a measures, namely consumptive behavior scale that refers to consumptive behavior aspects by Ercih Fromm (1955) and celebrity worship scale that refers to celebrity worship aspects by Maltby, Giles, Barber, and McCutcheon (2005). Hypothesis is done using pearsons product moments analysis. The results obtained show that there is a relationship between celebrity worship and consumptive behavior with r=0,583, p=0,000 (p<0,05). Thus the proposed hypothesis is accpected and the relationship between celebrity worship and consumptive behavior is positive

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Celebrity Worship, Perilaku Konsumtif
Subjects:	B Philosophy. Psychology. Religion > BF Psychology > BF636-637 Applied psychology
Divisions:	04-Faculty of Medicine > 73201-Phsycology (S1)
Depositing User:	Users 13478 not found.
Date Deposited:	28 Jul 2021 06:37
Last Modified:	28 Jul 2021 06:37
URI:	http://repository.unsri.ac.id/id/eprint/50750

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