MODEL IMPROVED BUNDLE PRICING PADA SKEMA PEMBIAYAAN INTERNET DENGAN FUNGSI UTILITAS MODIFIED COBB-DOUGLAS DAN INDEPENDENT GOODS

JESICA, DEASTY and Puspita, Fitri Maya (2021) MODEL IMPROVED BUNDLE PRICING PADA SKEMA PEMBIAYAAN INTERNET DENGAN FUNGSI UTILITAS MODIFIED COBB-DOUGLAS DAN INDEPENDENT GOODS. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to establish an Improved Bundle Pricing model on internet pricing schemes taking into account modified Cobb-Douglas and Independent Goods satisfaction functions in homogeneous consumers to obtain maximum profit and increase the level of customer satisfaction. The problem solving improved bundle pricing model is solved as Mixed Integer Non-Linear Programming (MINLP). The data used is obtained from Sisfo's local traffic server data which is divided into peak hours and non-peak hours. This model was resolved using the help of LINGO 13.0 software. Analysis obtained from Improved Bundle Pricing model on internet pricing schemes with modified Cobb-Douglas satisfaction functions and Independent Goods in homogeneous consumers in order to obtain more optimal results. As a results of the analysis obtained from this study, the two-part tariff pricing scheme in modified Cobb-Douglas satisfaction function that uses bundling scheme obtained more optimal results of IDR 101,574/kbps using step 93 iterations matched with the original model. So ISP can get maximum profit.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Bundle Pricing, homogeneous consumer, Modified Cobb-Douglas, Independent Goods, Mixed Integer Nonlinear Programming
Subjects:	Q Science > Q Science (General) > Q1-295 General
Divisions:	08-Faculty of Mathematics and Natural Science > 44201-Mathematics (S1)
Depositing User:	Ms. Deasty Jesica
Date Deposited:	10 Aug 2021 08:13
Last Modified:	10 Aug 2021 08:13
URI:	http://repository.unsri.ac.id/id/eprint/51983

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