ANALISIS VISUAL FEMVERTISING MELALUI UNSUR SINEMATIK PADA IKLAN NIKE EDISI WHAT WILL THEY SAY ABOUT YOU

BR.SEMBIRING, EUNIKE YUNI KRISTINA and Lionardo, Andries and Bafadhal, Oemar Madri (2021) ANALISIS VISUAL FEMVERTISING MELALUI UNSUR SINEMATIK PADA IKLAN NIKE EDISI WHAT WILL THEY SAY ABOUT YOU. Undergraduate thesis, Sriwijaya University.

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Abstract

Penelitian ini bertujuan untuk mengungkapkan visualisasi femvertising melalui unsur sinematik pada iklan Nike What Will They Say About You. Penelitian ini merupakan penelitian deskriptif kualitatif dengan pendekatan analisis isi deskriptif. Analisis dilakukan dengan berpedoman pada teori analisis visual Gillian Rose yakni skema monaco yang juga akan dikaitkan dengan pilar pada femvertising. Pengumpulan data pada penelitian ini diperoleh dengan cara menonton dan mengamati dengan seksama iklan tersebut serta melalui berbagai dokumentasi. Data pada penelitian ini dianalisis dengan menggunakan metode filling system yang dikemukakan oleh Wimmer dan Dominick. Hasil penelitian menunjukkan bahwa unsur sinematik seperti latar tempat, penggunaan sinematografi, aspek editing hingga suara memiliki peranan penting dalam memvisualisasikan pesan yang ingin disampaikan pada suatu karya audio visual.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Iklan, Unsur Sinematik, Femvertising, Nike
Subjects:	H Social Sciences > H Social Sciences (General) P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Eunike Yuni Kristina Br. Sembiring
Date Deposited:	24 Aug 2021 03:32
Last Modified:	24 Aug 2021 03:32
URI:	http://repository.unsri.ac.id/id/eprint/52574

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