PERSEPSI MAHASISWA MENGENAI STEREOTIPE ETNIS TIONGHOA PADA FILM “NGENEST: KADANG HIDUP PERLU DITERTAWAKAN” (STUDI KOMPARATIF PADA MAHASISWA ETNIS TIONGHOA DAN NON-TIONGHOA)

ARLYN, WINNY VANIA and Lionardo, Andries and Saraswaty, Erlisa (2021) PERSEPSI MAHASISWA MENGENAI STEREOTIPE ETNIS TIONGHOA PADA FILM “NGENEST: KADANG HIDUP PERLU DITERTAWAKAN” (STUDI KOMPARATIF PADA MAHASISWA ETNIS TIONGHOA DAN NON-TIONGHOA). Undergraduate thesis, Sriwijaya University.

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Abstract

Penelitian ini berjudul “Persepsi Mahasiwa Mengenai Stereotipe Etnis Tionghoa Pada Film Ngenest: Kadang Hidup Perlu Ditertawakan (Studi Komparatif Mahasiswa Etnis Tionghoa dan Non-Tionghoa)”, judul ini didasari dari adanya stereotipe negatif terhadap Etnis Minoritas di Indonesia. Penelitian ini bertujuan untuk mengetahui bagaimana persepsi mahasiswa mengenai Stereotipe Etnis Tionghoa Pada Film Ngenest: Kadang Hidup Perlu Ditertawakan, dan mengetahui apakah terdapat perbedaan persepsi antara Mahasiswa Etnis Tionghoa dan Mahasiswa Non-Etnis Tionghoa mengenai Stereotipe Etnis Tionghoa pada Film Ngenest: Kadang Hidup Perlu Ditertawakan. Penelitian ini menggunakan metode deskriptif kuantitatif dengan teknik komparatif. Teori yang digunakan dalam penelitian ini adalah teori Stereotipe yang dikemukakan oleh Larry A. Samovar (2010), Data penelitian ini diperoleh dari data primer, data sekunder dan hasil penyebaran kuesioner. Hasil penelitian menunjukan bahwa persepsi mahasiswa mengenai stereotipe Etnis Tionghoa pada film Ngenest arahnya positif, intensitasnya biasa, dan ketepatanya masih ragu—ragu, lalu tidak terdapat perbedaan signifikan antara kedua kelompok mahasiswa menurut hasil uji beda Mann-Whitney dengan signifikansi sebesar (0,274>0,05). Kata Kunci: Persepsi, Stereotipe, Film, Etnis Tionghoa

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Perceptions, Stereotype, Film, Tionghoa Ethnic
Subjects: H Social Sciences > HM Sociology > HM1041-1101 Social perception. Social cognition Including perception of the self and others, prejudices, stereotype
H Social Sciences > HT Communities. Classes. Races > HT1501-1595 Races Including race as a social group and race relations in general
H Social Sciences > HT Communities. Classes. Races > HT51-1595 Communities. Classes. Races
Divisions: 07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User: Winny Vania Arlyn
Date Deposited: 20 Sep 2021 03:11
Last Modified: 20 Sep 2021 03:11
URI: http://repository.unsri.ac.id/id/eprint/53526

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