PENERAPAN CUSTOMER RELATIONSHIP MANAGEMENT BERBASIS WEB PADA BADAN PENGELOLA JARINGAN GAS KOTA PT. SARANA PEMBANGUNAN PALEMBANG JAYA

FACHRY, MUAMMAR and Utama, Yadi and Putra, Pacu (2020) PENERAPAN CUSTOMER RELATIONSHIP MANAGEMENT BERBASIS WEB PADA BADAN PENGELOLA JARINGAN GAS KOTA PT. SARANA PEMBANGUNAN PALEMBANG JAYA. Undergraduate thesis, Sriwijaya University.

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Abstract

At this time, the City Gas Network Management Agency of PT. SP2J has several obstacles regarding customers, including promotions that use paper, city gas registration currently has a fairly complicated bureaucracy, manual complaints media, and customers cannot know the details of natural gas usage. In the process of acquiring or retaining customers, the company will use one of the frameworks for reference in Customer Relationship Management, namely the Framework of Dynamic Customer Relationship Management. This framework describes a series of stages in the development / implementation of CRM. The most important substance of this framework is the process of information obtained from the customer so that the output is obtained in the form of a Relationship Commitment. The framework used is useful for managing information provided about customers, for customers, and by customers. With the use of this framework for The Gas Network Management Agency Of City PT. SP2J will then establish mutually committed relationships between the company and the gas network customers. Keywords : Framework of Dynamic, Customer Relationship Management

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Framework of Dynamic, Customer Relationship Management
Subjects:	H Social Sciences > HF Commerce > HF5548.7-5548.85 Industrial psychology > HF5548.32.A266 Computer science. Economics. Electronic commerce.
Divisions:	09-Faculty of Computer Science > 57201-Information Systems (S1)
Depositing User:	Muammar Fachry
Date Deposited:	22 Sep 2021 00:43
Last Modified:	22 Sep 2021 00:43
URI:	http://repository.unsri.ac.id/id/eprint/54118

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