SANTIARA, SANTIARA and Lidya, Eva and Yanti, Mery (2021) PERAN MODAL SOSIAL DALAM PENGEMBANGAN INDUSTRI RUMAHAN PENGOLAHAN UDANG MENJADI PEMPEK DAN KERUPUK DI DESA SUNGSANG III KECAMATAN BANYUASIN II. Undergraduate thesis, Sriwijaya University.
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Abstract
This study examines the "Role of Social Capital in the Development of Home Industries processing shrimp into Pempek and crackers in Sungsang III Village, Banyuasin II". The purpose of this study is to find out the role of social capital in the development of shrimp processing home industry into pempek and crackers in Sungsang III Village, Banyuasin II. The method used in this study is a qualitative descriptive research method, while the number of informants in this study were 10 people who were selected purposely. Data collection techniques were carried out by means of observation, interviews, and documentation. This study used social capital theory from Francis Fukuyama. The results found that the production process and marketing development of pempek and prawn crackers that use social capital such as trust, reciprocity, and norms, thereby facilitating industrial owners in establishing relationships with suppliers of raw materials, employees and customers, moreover to providing benefits and opportunity for the owners of the pempek and prawn cracker industries both in producing and marketing. Keywords:Social Capital, Production, Marketing, Pempek and Shrimp Crackers
Item Type: | Thesis (Undergraduate) |
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Uncontrolled Keywords: | Modal Sosial, Produksi,Pemasaran, Pempek dan Kerupuk Udang |
Subjects: | H Social Sciences > HM Sociology > HM(1)-1281 Sociology |
Divisions: | 07-Faculty of Social and Politic Science > 69201-Sociology (S1) |
Depositing User: | Santiara Santiara |
Date Deposited: | 20 Sep 2021 02:18 |
Last Modified: | 20 Sep 2021 02:18 |
URI: | http://repository.unsri.ac.id/id/eprint/54218 |
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