STRATEGI PROGRAM ACARA PLAYBULOUS EDITION 97.5 PLAY FM DALAM MEMPROMOSIKAN USAHA KECIL MENENGAH (UKM) DI KOTA PALEMBANG

KALSUM, RAHMAWATI UMI and Nisyak, Hoirun and Bafadhal, Oemar Madri (2020) STRATEGI PROGRAM ACARA PLAYBULOUS EDITION 97.5 PLAY FM DALAM MEMPROMOSIKAN USAHA KECIL MENENGAH (UKM) DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

The specialty of the radio which is auditive and can be heard anywhere becomes the main attraction of broadcast radio. These characteristics make radio a medium for promotion, especially for Small and Medium Enterprises. 97.5 Play FM comes with the Playbulous Edition program as a channel for Small and Medium Enterprises who want to introduce their business to a wider audience. The purpose of this research is to find out the Playbulous Edition program strategy in promoting Small and Medium Enterprises in Palembang. The theory used in this research is Program Strategy Theory. The method used by this research is a qualitative method by collecting data through in-depth interviews, observation and documentation. The results of this research are that the Playbulous Edition program's strategic program process in promoting Small and Medium Enterprises in Palembang has been going well even though there are still some obstacles related to listeners.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Strategi Program, Usaha Kecil Menengah (UKM) Kota Palembang, Strategi Program Acara Radio, Promosi UKM, Radio Palembang, Mempromosikan Usaha Kecil Menengah (UKM), 97.5 Play FM Palembang
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD59-59.6 Public relations. Industrial publicity H Social Sciences > HD Industries. Land use. Labor > HD60-60.5 Social responsibility of business H Social Sciences > HM Sociology > HM1041-1101 Social perception. Social cognition Including perception of the self and others, prejudices, stereotype H Social Sciences > HM Sociology > HM1106-1171 Interpersonal relations. Social behavior H Social Sciences > HM Sociology > HM1176-1281 Social influence. Social pressure H Social Sciences > HM Sociology > HM481-554 Theory. Method. Relations to other subjects H Social Sciences > HM Sociology > HM661-696 Social control H Social Sciences > HM Sociology > HM701 Social systems H Social Sciences > HM Sociology > HM831-901 Social change
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Rahmawati Umi Kalsum
Date Deposited:	30 Sep 2021 02:06
Last Modified:	30 Sep 2021 02:06
URI:	http://repository.unsri.ac.id/id/eprint/54281

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