RANCANGAN BANGUN SISTEM CUSTOMER RELATIONSHIP MANAGEMENT DALAM MENINGKATKAN KEPUASAN PASIEN TERHADAP KUALITAS LAYANAN PADA KLINIK KECANTIKAN ELSHA BEAUTY HOUSE

RAHMAWATI, ERIKA FEBY and Suarli, Pacu Putra (2020) RANCANGAN BANGUN SISTEM CUSTOMER RELATIONSHIP MANAGEMENT DALAM MENINGKATKAN KEPUASAN PASIEN TERHADAP KUALITAS LAYANAN PADA KLINIK KECANTIKAN ELSHA BEAUTY HOUSE. Undergraduate thesis, Sriwijaya University.

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Abstract

Elsha Beauty House beauty clinic located in Palembang has 3 years of experience in beauty services. Elsha Beauty House beauty clinic needs to maintain customer loyalty in order to remain and survive in business competition, one way is to maintain customer loyalty through a questionnaire that will be distributed later. The problem faced in this study is the increasing number of beauty care facilities and so that consumer satisfaction must be maintained so that consumer loyalty can be maintained. Objectives to be achieved Increase customer satisfaction and loyalty obtained through the questionnaire and use customer relationship management in building and maintaining relationships with customers. System development methods using waterfall. Keywords: Customer relationship management, Customer loyalty, waterfall

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Customer relationship management, Loyalitas pelanggan, waterfall
Subjects:	T Technology > TJ Mechanical engineering and machinery > TJ1-1570 Mechanical engineering and machinery
Divisions:	09-Faculty of Computer Science > 57201-Information Systems (S1)
Depositing User:	Erika Feby Rahmawati
Date Deposited:	20 Sep 2021 01:39
Last Modified:	20 Sep 2021 01:39
URI:	http://repository.unsri.ac.id/id/eprint/54314

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