PENERAPAN BALANCE SCORECARD SEBAGAI ALAT UKUR KINERJA PERUSAHAAN STUDI KASUS PADA PT BINTANG ARTHA CEMERLANG

PAKPAHAN, DEVRIKA MEITHA SARI and Dewi, Kencana and Gozali, Efva Octavina Donata (2021) PENERAPAN BALANCE SCORECARD SEBAGAI ALAT UKUR KINERJA PERUSAHAAN STUDI KASUS PADA PT BINTANG ARTHA CEMERLANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This research attempt to measure PT Bintang Artha Cemerlang’s performance using Balance Scorecard method. The research at PT Bintang Artha Cemerlang. The total sampels of the research were 44 customers and 55 employess. The techniques of data collection were observation, interview, documentation, and questionnaire. The techniques of data analysis were financial ratio analysis (net profit margin, return on investmen, return on equity dan assets turn over) for financial perspective, customer’s perspective, internal business process perspective, and growth and learning perspective as well. The research result show that the company performs well in the four perspectives.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Kinerja, Balance Scorecard, Perspektif Keuangan, Perspektif Pelanggan, Perspektif Proses Bisnis Internal, Perspektif Pertumbuhan dan Pembelajaran.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
H Social Sciences > HF Commerce > HF5546-5548.6 Office management
Divisions: 01-Faculty of Economics > 62201-Accounting (S1)
Depositing User: Devrika Meitha Sari P
Date Deposited: 14 Oct 2021 07:18
Last Modified: 14 Oct 2021 07:18
URI: http://repository.unsri.ac.id/id/eprint/55924

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