DAMPAK INTENSITAS NONTON BEAUTY VLOGGER TERHADAP PEMBELIAN MAKEUP SISWI KELAS 12 IPS SMA NEGERI 10 KOTA PALEMBANG

YULIANTY, MIRZA and Hendarso, Yoyok and Yanti, Mery (2021) DAMPAK INTENSITAS NONTON BEAUTY VLOGGER TERHADAP PEMBELIAN MAKEUP SISWI KELAS 12 IPS SMA NEGERI 10 KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

A beauty vlogger is someone who creates and uploads videos about beauty. Beauty here is defined as what is used in relation to skincare, makeup, or other beauty tools by vloggers. The purpose of this study is to determine the Impact of watch Beauty Vlogger's Intensity on Makeup Purchases for Class 12 Social Studies Students at SMA Negeri 10 Palembang. This research method uses quantitative methods with quantitative descriptive types. The population in this study were students of class 12 social studies at SMA Negeri 10 Palembang, totaling 75 students. The research sample was 75 female students who were determined using the Census. The variables of this research are intensity of beauty vlogger (X) and Purchase of Makeup (Y). Data collection techniques using a questionnaire with a Likert scale. The results of this research show that the correlation coefficient is 0.719 (p-value = 0.000) and the determinant coefficient is 0.510. it can be concluded that the intensity of the beauty vlogger has a significant effect on the purchase of makeup for class 12 social studies students at SMA Negeri 10 Palembang city by 51%. Keywords: Beauty Vlogger Intensity, Purchase of makeup.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Intensitas Beauty Vlogger, Pembelian makeup.
Subjects:	H Social Sciences > HM Sociology > HM(1)-1281 Sociology H Social Sciences > HM Sociology > HM711-806 Groups and organizations
Divisions:	07-Faculty of Social and Politic Science > 69201-Sociology (S1)
Depositing User:	Mirza yulianty
Date Deposited:	27 Oct 2021 04:25
Last Modified:	27 Oct 2021 04:25
URI:	http://repository.unsri.ac.id/id/eprint/56422

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