MODIFIKASI MODEL BUNDLE PRICING BERDASARKAN FUNGSI UTILITAS EKSPONENSIAL DAN STONE GEARY PADA KONSUMEN HETEROGEN HIGH DEMAND DAN LOW DEMAND

OKTAVIA, FENI and Yuliza, Evi and Cahyono, Endro Setyo (2021) MODIFIKASI MODEL BUNDLE PRICING BERDASARKAN FUNGSI UTILITAS EKSPONENSIAL DAN STONE GEARY PADA KONSUMEN HETEROGEN HIGH DEMAND DAN LOW DEMAND. Undergraduate thesis, Sriwijaya University.

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Abstract

Bundle is one strategy that can be done by Internet Service Providers to minimize costs and maximize profits. This study discusses the bundle pricing model based on the stone geary utility function and the exponential utility function for high demand and low demand heterogeneous consumers by using three financing schemes, namely flat fee, usage based and two part tariff to obtain the maximum level of consumer satisfaction and profit. This study aims to analyze and produce a model that is more optimal than the original model for internet service providers in internet financing schemes. The original bundle pricing model is a model used to add exponential and stone-geary utility functions. This research was solved as a Mixed Integer Nonlinear Programming (MINLP) problem using LINGO 13.0 software. In the modified bundle pricing model by adding the stone geary and exponential utility functions, it is applied using local server data in the form of Traffic Lpse which consists of peak and off-peak hours data, then the results are compared and analyzed. The results of the analysis showed that the modified model with the stone-geary utility function based on the usage-based financing scheme obtained more optimal results of Rp. 3,811,700/kpbs with 34 iterations compared to using the exponential utility function based on the two part tariff financing scheme, the optimal result is Rp. 3,300,700/kpbs with 54 iterations.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Stone-Geary, Eksponensial, Mixed Integer Nonlinear Programming, Bundle Pricing, Heterogen High-Demand dan Low-Demand
Subjects:	Q Science > Q Science (General) > Q1-295 General
Divisions:	08-Faculty of Mathematics and Natural Science > 44201-Mathematics (S1)
Depositing User:	FENI OKTAVIA
Date Deposited:	05 Nov 2021 01:46
Last Modified:	05 Nov 2021 01:46
URI:	http://repository.unsri.ac.id/id/eprint/56674

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