STRATEGI KOMUNIKASI PEMASARAN LAPTOP BEKAS TOKO ONLINE CV. PEJUANG KOMPUTER SEJAHTERA DI PALEMBANG MELALUI APLIKASI SOSIAL MEDIA INSTAGRAM

WAHYUDI, EKO and Lionardo, Andries and Murti, Krisna (2020) STRATEGI KOMUNIKASI PEMASARAN LAPTOP BEKAS TOKO ONLINE CV. PEJUANG KOMPUTER SEJAHTERA DI PALEMBANG MELALUI APLIKASI SOSIAL MEDIA INSTAGRAM. Undergraduate thesis, Sriwijaya University.

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Abstract

Business opportunities that take advantage of social media Instagram to expand marketing network and increase product sale and competition between the other sellers which also take advantage of social media Instagram. This research intend to know and observe about "Marketing Strategy of Secondhand Laptop of Online Store CV. Pejuang Komputer Sejahtera in Palembang through Instagram application". As for the process from this research to observe and to know the advertising process and the us of social media Instagram as the tool of online marketing, the method of this research is qualitative and this research consist of observation, deep interview and documentation toward informant of CV. Pejuang Komputer Sejahtera that has three members in each division. Members of CV. Pejuang Komputer in each division are founder and product seller, technician and damage product also distributor and spare part division, in each step of strategies of take advantage social media Instagram has been used nicely according to mixing theory of marketing Mix Promotion (Promotion Mix) Mc Carthy (1968), however the result of observation show existence about product obstacles which not ready promote and market by member of CV. Pejuang Komputer Sejahtera

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Penggunaan Instagram, Strategi Pemasaran Online
Subjects:	H Social Sciences > HF Commerce > HF5482-5482.4 Secondhand trade
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Eko Wahyudi
Date Deposited:	16 Dec 2022 01:51
Last Modified:	16 Dec 2022 01:51
URI:	http://repository.unsri.ac.id/id/eprint/57119

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