PENGARUH KUALITAS PRODUK, HARGA DAN LAYANAN TERHADAP KEPUASAN PELANGGAN DI GERAI SONGKET FIKRI PALEMBANG

NURHASANAH, NYAYU and Maulana, Ahmad and Ghasarma, Reza (2021) PENGARUH KUALITAS PRODUK, HARGA DAN LAYANAN TERHADAP KEPUASAN PELANGGAN DI GERAI SONGKET FIKRI PALEMBANG. Undergraduate thesis, Sriwijaya University.

	Text RAMA_61201_01011381722146.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (3MB) | Request a copy
Preview	Text RAMA_61201_01011381722146_0025127510_0030098302_01_FRONT_REF.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (3MB) | Preview
	Text RAMA_61201_01011381722146_0025127510_0030098302_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (258kB) | Request a copy
	Text RAMA_61201_01011381722146_0025127510_0030098302_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (473kB) | Request a copy
	Text RAMA_61201_01011381722146_0025127510_0030098302_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (434kB) | Request a copy
	Text RAMA_61201_01011381722146_0025127510_0030098302_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (99kB) | Request a copy
	Text RAMA_61201_01011381722146_0025127510_0030098302_06_REF.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (220kB) | Request a copy
	Text RAMA_61201_01011381722146_0025127510_0030098302_07_LAMP.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (555kB) | Request a copy
	Text RAMA_61201_01011381722146_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (4MB) | Request a copy

Abstract

This study aims to determine product quality, price, service quality on customer satisfaction at the Songket Fikri Palembang outlet. The population in this study is songke fikri customers until 2021. The sampling technique uses purposive sampling. The analysis technique used is multiple regression analysis technique, t test and F test. The results of this study indicate product quality, price, service quality partially or simultaneously affect customer satisfaction at the Songket Fikri Palembang outlet, and product quality is a variable that has a dominant influence. on customer satisfaction at the Songket Fikri Palembang outlet. Suggestions that can be given in this study are able to improve the quality of products and services, set prices that are in accordance with product quality, and improve sales promotions

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Kualitas produk, harga, kualitas layanan, kepuasan pelanggan
Subjects:	H Social Sciences > HG Finance > HG1-9999 Finance
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Nyayu Nurhasanah
Date Deposited:	14 Dec 2021 08:33
Last Modified:	15 Dec 2021 01:35
URI:	http://repository.unsri.ac.id/id/eprint/59257

Actions (login required)

View Item