ANALISIS PENGARUH PROMOSI SHAMPO SUNSILK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI KASUS MAHASISWA FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA)

MAHARANI, MAHARANI and Syahidin, Machmud and Rosa, Aslamia (2009) ANALISIS PENGARUH PROMOSI SHAMPO SUNSILK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI KASUS MAHASISWA FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA). Undergraduate thesis, Sriwijaya University.

	Text RAMA_61201_01053110049.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (77MB) | Request a copy
Preview	Text RAMA_61201_01053110049_0029057208_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (11MB) | Preview
	Text RAMA_61201_01053110049_0029057208_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (11MB) | Request a copy
	Text RAMA_61201_01053110049_0029057208_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (3MB) | Request a copy
	Text RAMA_61201_01053110049_0029057208_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (4MB) | Request a copy
	Text RAMA_61201_01053110049_0029057208_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (12MB) | Request a copy
	Text RAMA_61201_01053110049_0029057208_06.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (696kB) | Request a copy
	Text RAMA_61201_01053110049_0029057208_07_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (642kB) | Request a copy
	Text RAMA_61201_01053110049_0029057208_08_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (32MB) | Request a copy

Abstract

The purpose of the research are to know how much influence the promotion variable to purchase decision consumer. The research’s variable dependent variable is purchase decision consumer and the independent variable is promotion mix strategy. The data used in this research was primary data which use questioner with 100 responden taken with the non probability sampling method. Sample was taking with Roscoe formula. This research’s result show there are two promotion variable influences to purchase decision consumer are personal selling and society conection.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Promotion variable and purchase decision.
Subjects:	H Social Sciences > HG Finance > HG4001-4285 Finance management. Business finance. Corporation finance
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Mr. Muhammad Irwan
Date Deposited:	21 Dec 2021 03:32
Last Modified:	21 Dec 2021 03:32
URI:	http://repository.unsri.ac.id/id/eprint/59328

Actions (login required)

View Item