STRATEGI PERSONAL BRANDING H. NASRUN UMAR (HNU) PADA MEDIA SOSIAL INSTAGRAM (Analisis Isi Kualitatif Pada Akun Instagram @hnasrunumar)

ARYANDRI, AGUNG PRAKOSO and Nadjib, H. Abdul and Andarini, Rindang Senja (2021) STRATEGI PERSONAL BRANDING H. NASRUN UMAR (HNU) PADA MEDIA SOSIAL INSTAGRAM (Analisis Isi Kualitatif Pada Akun Instagram @hnasrunumar). Undergraduate thesis, Sriwijaya University.

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Abstract

Social media become as a new media that can be used for every society, by this media the distance is disappear so people can communicate each other. Local leader also uses social media and commonly used for informations transferring, activity report and public opinion collecting media, so does Dr. H. Nasrun Umar, S.H., M.M. (HNU). This Research’s aim is to see how personal branding strategy from Dr. H. Nasrun Umar, S.H., M.M in his Instagram’s account @hnasrunumar, using personal branding theory from Peter Montoya (In Haroen. Dewi. 2014) by qualitative methods and supported with descriptive data. Documentations study, depth in interview and content analysis were used to collect data that needed in this research. By the result, all of the characteristic of a good personal branding used as research dimestions were used in @hnasrunumar, with specializations characteristic that was highlighted. The result come from 59 posts in Instagram’s account @hnasrunumar uploaded between 22 June 2021 until 22 September 2021. Key Words : Social Media, Content Analysis, Personal Branding, Instagram, HNU.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Media Sosial, Analisis Isi, Personal Branding, Instagram, HNU.
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD59-59.6 Public relations. Industrial publicity
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Users 16910 not found.
Date Deposited:	17 Dec 2021 04:23
Last Modified:	17 Dec 2021 04:23
URI:	http://repository.unsri.ac.id/id/eprint/59356

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