PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN BENGKEL AUTO 2000 CABANG AHMAD YANI PALEMBANG

PUTRA, ADE HIDAYAT and Nazaruddin, Akhmad and Eka, Dian (2010) PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN BENGKEL AUTO 2000 CABANG AHMAD YANI PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

The objectives of this research are 1) knowing the influence of Services quality to customer satisfaction of Auto 2000 workshop branch Ahmad Yani Palembang. 2) Knowing most influence of quality Services and need increasing and maintained to determine the level of customer satisfaction. Result showed that from a sample of 90 customers who were customer of Toyota users especially customer of Auto 2000 workshop Branch Ahmad Yani Palembang, Then from 5 variables tried are tangible, reliability, responsiveness, assurance, and emphaty is known that none of 5 variables that have significant effect on customer satisfaction, However in terms of interest and expectations of customer showed that dimension of realibility and responsiveness are dimension that have the priority of needs to be improved Service of Auto 2000 workshop branch Ahmad Yani Palembang.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Service Quality, Reliability, Responsiveness, and Customer Satisfaction
Subjects:	H Social Sciences > HF Commerce > HF5549-5549.5 Personnel management. Employment management
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Mr. Muhammad Irwan
Date Deposited:	27 Dec 2021 02:43
Last Modified:	27 Dec 2021 02:43
URI:	http://repository.unsri.ac.id/id/eprint/59720

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