PENERAPAN KONSEP CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PADA SISTEM INFORMASI PENJUALAN DI TOKO KOMPUTER LOKAK GADGET

AGUSTIAWANSYAH, DENY and Utama, Yadi (2021) PENERAPAN KONSEP CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PADA SISTEM INFORMASI PENJUALAN DI TOKO KOMPUTER LOKAK GADGET. Undergraduate thesis, Sriwijaya University.

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Abstract

Lokak Gadget store has not implemented a CRM strategy that attracts customers. This affects the number of customers of Lokak Gadget Stores that are erratic and also do not increase in the span of the last 2 years, making it difficult to develop and compete with other stores, other problems lack of quality of customer service, especially purchase transactions that only serve transactions directly, this research was conducted to implement CRM strategies in Lokak Gadget Stores with up selling and cross selling methods to improve services. To customers, switching the transaction process to a sales information system that is integrated with the processing of sales data so that customers can make transactions easily, CRM strategies are applied to websites developed by waterfall method. The achievement of business goals with the implementation of CRM is directly proportional to the business goals expected by the Lokak Gadget Palembang store. Constraints on the marketing strategy that runs can be minimized by the implementation of CRM, the implementation of up selling and cross selling strategies on marketing strategies is quite attractive to customers because it is persuading customers and offers 2 more frugal products or services in one sales package, reporting is also easier, structured, and computerized. This research is built with waterfall system development methods with maximum results but does not rule out the possibility that this system can be developed further, by continuously improving the appearance of the system, and always up to date improving the quality of service needed by customers. Keywords: CRM, Up-selling, Cross-Selling, Waterfall.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Konsep crm, penerapan crm
Subjects:	T Technology > T Technology (General) > T1-995 Technology (General)
Divisions:	09-Faculty of Computer Science > 57201-Information Systems (S1)
Depositing User:	Mr. Deny Agustiawansyah
Date Deposited:	10 Jan 2022 02:13
Last Modified:	10 Jan 2022 02:13
URI:	http://repository.unsri.ac.id/id/eprint/59885

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