PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN USAHA MIKRO KECIL DAN MENENGAH (UMKM) PEMPEK PADA MASA PANDEMI COVID-19 DIKOTA PALEMBANG (STUDI TOKO PEMPEK CHECKLIST)

REYNALDI, MUHAMMAD ANDRE and Maulana, Ahmad and Thamrin, Kemas Muhammad Husni (2021) PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN USAHA MIKRO KECIL DAN MENENGAH (UMKM) PEMPEK PADA MASA PANDEMI COVID-19 DIKOTA PALEMBANG (STUDI TOKO PEMPEK CHECKLIST). Undergraduate thesis, Sriwijaya University.

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Abstract

Pandemic Covid-19 was many people lost their jobs, this because working from home. This makes the community must be able to survive for comply daily needs like eating and drinking. UMKM during the pandemic have become one of the lifelines for people survive. The development of UMKM, especially UMKM pempek to create every UMKM must build brand equity for each customer because it will impact toword costomer purchasing decisions.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Ekuitas Merek,keputusan pembelian,UMKM.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD9000-9495 Agricultural industries > HD9000.1.A45 Food industry and trade--Developing countries--Congresses. Agricultural industries--Developing countries--Congresses
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Muhammad Andre Reynaldi Reynaldi
Date Deposited:	27 Dec 2021 07:22
Last Modified:	27 Dec 2021 07:22
URI:	http://repository.unsri.ac.id/id/eprint/59931

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