ANALISIS HUBUNGAN SIKAP TERHADAP MEREK FABER-CASTELL (PADA SISWA SMA NEGERI 11 DI KOTA PALEMBANG)

ASLAMIA, GEMA and Daud, Islahuddin and Rusmiati, Rusmiati (2011) ANALISIS HUBUNGAN SIKAP TERHADAP MEREK FABER-CASTELL (PADA SISWA SMA NEGERI 11 DI KOTA PALEMBANG). Undergraduate thesis, Sriwijaya University.

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Abstract

This research aim to know how strong the correlation of consumer attitude to Faber-Castell branding. The result of this research shown that between cognition component, affection component, and conation component had a straight and very strong correlation to Faber Castell branding. The attitude variable which has the strongest correlation to Faber-Castell branding is conation component in SMA Negeri 11 Palembang. To create the positive attitude of consumer to Faber-Castell branding, the writter offers some suggestions, such as improve quality of the product, product inovation, create the larger distribution of the product, promotion to the rellevant media, and do forward action to the consumers such as helding the education workshop and try out for student.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Tricomponent attitude model and Faber-Castell branding
Subjects:	H Social Sciences > HF Commerce > HF5735-5746 Business records management
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Mr. Muhammad Irwan
Date Deposited:	17 Jan 2022 03:20
Last Modified:	17 Jan 2022 03:20
URI:	http://repository.unsri.ac.id/id/eprint/60178

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